Role Title: Social Brands Insights Assistant Manager  

Location: 100VE, London

Beauty & Wellbeing is a challenger business in the Beauty Industry, with a stratified strategy that aims to selectively win and lead market share and market development by specific portfolios by country – some local and some globally scaled – organic and selectively new introductions. Our BG is comprised of 8 equally critical BUs to our business, vertically integrated end to end as one BGBU for B&W, and an additional deliberately autonomous yet synergistic GBUs of Prestige and Health & Wellbeing acquired brands. We recognise that our future and growth can only be spearheaded and led outside-in, bringing the future forward, authentically Consumer first all the way. Our strategy aims to both drive higher performance and competitive market share in existing cores of portfolios, markets, channels and segments, as well as transform our business to reshape and lead the Beauty market to our advantage and right to win, with formidable set of consumer loved brands. Premiumisation and channel shifts are not just a strategic endeavour; they are reason to exist desirably in a Beauty and Health industry. Our strategies are adapted to and cross an equal footprint of Developed and Developing & Emerging markets, with enviable leading positions in emerging markets. The CMI function’s overall mission is to inspire, provoke and drive transformational growth – in B&W we are not byway ‘consultants’ in showing the business where & how to win. We are accountable business leaders with skin in the game. This role significantly contributes to delivering the BG’s and function’s mission, leading Unilever’s largest portfolio of markets, brands and channels across all Hair Care and Skin Care categories. It is both a strategic leadership and operational role, requiring strong provocation and transformational abilities, ruthless objectivity & foresight, strong business acumen, the ability to lead and influence through direct and non-direct reporting teams, and build B&W’s talent pipeline for the future, founded in CMI expertise, rigour & continuous learning in disrupting ourselves, our function and our industry. 

ROLE SCOPE

The main purpose of this role to lead consumer-focused insights for strategic planning and flawless end-to end- execution for B&W Power brands’ social experiences cross all its touchpoints.

Who you are and What you’ll do

You will be responsible for the identification and translation of consumer, market, channel, community, cultural and trends insights for social brand engagement and demand generation. Translating these into actionable differentiated briefs and Desire generation assets & measures executions by Power Brand cross focus markets. You are a digital native, preferably also a beauty junkie, who happens to have skills and experiences in generating the right social & commerce insights & measures that matter into tangible business outcomes in Beauty world.

You’re a digital and social Insights professional with discernment on what really matters to perform: independent and fearlessly impartial. Deliver fact based, objective solutions for integrated insights & measures for differentiated & relevant brand engagement in a social Beauty world.  You will provide inspirational and credible transformational growth actions to grow our brands preference at premium worth in market.You’re a business acumen first Insights professional: Identify strategic possibilities for business growth through portfolio leverage in core and growth pockets, input and output KPIs, Desire brand world building specs and higher performance opportunities across our end-to-end demand generation system. Insights rigorous, yet business pragmatic not academic / interesting research with little outcomes.You’re a dot connector: Facilitate & lead Insights-led social by design brand experiences for demand generation, using the relevant plethora of multi-source insights - across all our Power Brands’ engagement, media and Dcomm marketing insights and measures. This needs to translate differentiated Brand Worlds Building with commercial value. You bring the outside in use your innate ability and passion to understand and empathise with consumer and channel audiences current & emerging, as well as experts, partners and capabilities to transform the brand preference and ROI of Beauty social activation to our Power Brands.You’re a change agent: anticipate the future and shift us into market shaping repeatable, scalable models. As well as shameless quick following. By proactively identifying and simplifying deeply competitive insights and data into demand creation adaptations where needed cross markets, and quickly cross fertilising what works and what doesn’t work across our brands and markets.You’re a paradox navigator, who thrives in ambiguity & constant adaptability: Deliver through dynamic, fast paced change, variable people and teams. By leveraging your ability to create partnerships and collaborate with a wide spectrum of CMI, marketing teams and agency teams, with CMI expertise.You’re a culture & change champion: Motivate and engage business partners and non-direct reports internally & externally to local consumer passion and relevance in Power Brands design for social at global scale. While building Beauty CMI transformation from within.You’re a supreme collaborator: with an accountable owner’s mindset, highly commercial outcomes driven in shaping & translating insights and capabilities embedded with our Brands & Markets teams. You’re open to continually unlearn & relearn with collective genius, ruthlessly simplify, challenge our own status quo, and lead for applied agile principles and practices into the organisation.

KEY RESONSIBILITIES

Drive the Social-First Insights Engine: Lead the end-to-end execution and optimisation of our in-house social insights’ engine, to drive brand desirability. Fuel Power Brands Content Excellence: Embed social first insights throughout the brand engagement strategy, establishing a clear and consistent Beauty Desire Brand World identity across all social touchpoints. Deep Dive into Specific Audience Passion Points and identify the key cultural moments to establish compelling assets that resonate with target audiences and align with the brand's valuesOptimiseSocial Activations: Partner with local teams to align social brand activations through identified trends and insights. You'll share ideas and best practices on how and where to optimise for the greatest impact.Collaborate with Cross-Functional Teams: Coach and collaborate with a team of specialists to generate actionable demand creation insights, delivering superior content ideas for our key priority brands.Drive Local Impact: Collaborate with local business units to ensure insights are effectively deployed, leading to an uplift in performance measures in social and boosting the success of Beauty & Wellbeing brandsSimplify Seemingly Complex Data, insights and measures into use friendly, punchy storytelling, visualisation and actionability.

WHAT WE OFFER

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.

Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion (unilever.com).

Location

In 2020, Unilever announced the intention to build a new sustainable campus site in Kingston, London to house the employees who currently work in 100 Victoria Embankment in Blackfriars ("100VE"), Lever House in Kingston and Graze in Richmond, the build is due to be complete in early 2025. Most recently, in August 2024, we announced our intention to retain our premises in 100VE until our lease expires in 2027.

We are due to consult with our existing workforce on the new proposal to retain 100VE for the duration of our lease. Therefore, until such a time consultation has concluded as to the retention of our 100VE office, this role will be based in 100 Victoria Embankment until early 2025 and then will move to the Kingston Campus.