日本のマーケティングチームの中核メンバーとして、アジアパシフィックエリアのデジタル、メディア、データサイエンスチームと緊密に連携し、データ/インサイト主導のコマーシャルマーケティングプログラムを構築します。
セールスチームとの緊密な協力を通じて、ビジネスに貢献します。
【詳細な職務内容】
コマーシャルマーケティングチームと密接に連携して、明確なKPIを持つ年間および四半期ごとのマーケティングプランを策定します。マーケティング予算、ROI管理社内のデータレポーティングチーム、HP日本のセールスチーム、および代理店と密接に連携し、プログラムリードコマーシャルマーケティングプログラムの分析、実行【求める経験】
リードジェネレーション、オファー マーケティング、セグメント マーケティング、パートナー マーケティングを含む 5 年以上の B2B マーケティング経験。代理店、販売、チャネルの経験があれば尚可。◆求める知識とスキル:
B2B マーケティングの経験オファー、セグメント、パートナー、アカウント ベース マーケティングに関する経験広告/ダイレクト マーケティング/リサーチ ベンダーに関する経験プロジェクトおよび予算管理スキル。ビジネス英語レベル【提出書類】
職務経歴書（日英）、履歴書（写真不要）
#LI-Post
Job Summary
• This role is responsible for translating marketing strategies into plans and budgets, driving market research, and developing customer segmentation strategies. The role defines goals and KPIs, serves as a subject matter expert in marketing, leads customer experience design, and ensures legal compliance. Additionally, the role focuses on digital marketing transformation, customer engagement strategies, and participates in mentoring lower-level employees.
Responsibilities
• Translates marketing strategies into marketing plans and develops marketing plan budgets.
• Drives market research to understand local consumer behavior, preferences, and trends.
• Leverages market insights and category product or solution roadmaps to develop customer segmentation and audience strategies.
• Participates in defining goals and key performance indicators to measure the success and business impact of the marketing plans.
• Acts as subject matter expert across customer segments, markets, and countries to develop new marketing strategies and approaches to accelerate success in priority categories and new businesses.
• Leads design of customer experience journeys and touchpoint plans that leverage paid and owned media channels to maximize awareness and marketing goals.
• Exercises high level of digital marketing transformation knowledge to advance position in new digital capabilities and touchpoints.
• Develops strategies for customer engagement, feedback collection, and addressing customer inquiries or concerns.
• Ensures that all marketing activities comply with local laws and regulations, including data protection and advertising standards.
• Develops and builds productive internal/external working relationships and participates in providing mentoring and guidance to lower-level employees.
Education & Experience Recommended
• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 7-10 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field.
Preferred Certifications
NA
Knowledge & Skills
• Analytics
• Business Development
• Business Marketing
• Business To Business
• Customer Relationship Management
• Data Analysis
• Demand Generation
• Digital Marketing
• Go-to-Market Strategy
• Key Performance Indicators (KPIs)
• Market Research
• Marketing
• Marketing Communications
• Marketing Management
• Marketing Strategies
• Product Marketing
• Project Management
• Salesforce
• Social Media
• Thought Leadership
Cross-Org Skills
• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity
Impact & Scope
• Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.
Complexity
• Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.
Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.