Zappos is seeking an experienced Site Marketing Manager to drive and execute our site marketing strategies through content initiatives and promotional campaigns across all platforms. This role will be responsible for executing the Marketing strategy and managing editorial content planning and sitewide promotions, while working closely with cross-functional partners. They will demonstrate a sound business sense, a powerful attention to detail, an ability to work quickly and under pressure, and be able to work in close collaboration with Buying, Brand, Editorial, Merchandising, Marketing, and Tech teams. In this role they will coordinate end-to-end customer-facing campaigns to drive engagement and revenue, and will pull business data to analyze campaign results and campaign-specific performance.

Key job responsibilities
Develop and maintain the site content calendar, ensuring alignment with business objectives
Manage and execute marketing plans for major sitewide promotions, including asset
coordination, creative briefing, and stakeholder alignment
Create and manage all site briefs
Ensure quality and accuracy of site content through daily QA
Partner with Editorial, Buying, Marketing, Merchandising, and Creative teams to deliver compelling site content
Coordinate reports & analyze weekly performance of content across owned and operated platforms to guide and shape recommendations for future content planning decisions
Drive data-driven insights and learnings cross-functionally on content performance, including best practices and recommendations
Analyze campaign performance and provide data-driven recommendations for optimization
Improve and streamline calendar planning processes
Lead weekly performance reviews and create actionable insights for content strategy
Develop A/B testing and segmentation strategies
Work cross functional with Tech for site enhancements