Single Malt Brand Ambassador, Tokyo/ シングルモルト ブランドアンバサダー, 東京
Pernod Ricard UK
ブランドの顔として、活動いただける方を募集しております!
200年の歴史を持つシングルモルトウイスキー、The Glenlivet(ザ・グレンリベット)をメインで担当いただきます。バーテンダーのご経験がある方、ウイスキーに対して情熱のある方からのご応募をお待ちしております!バーやレストラン等、家庭量販店等の取引先と信頼関係を築き、最終的により多くのお客様に製品を手に取っていただくことを目指します。セミナーやイベントの開催、街やホテルのバー訪問を通じて「ザ・グレンリベット」の魅力を伝えることが主な役割です。影響力のあるブランドを担当し、創造性を活かしながら裁量を持って活動できる環境が整っています。また、消費者や取引先との接点を築くだけでなく、スコットランドの蒸留所とも連携し、最新の製品情報を直接得ることができます。※業務内容/応募要件の詳細については、下記の求人要項をご覧ください。
Job Purpose
As the "face" of brands in the field/social media sphere, identify, reach and positively engage with new & existing consumers/shoppers & Trade customers to build brand trust, increase share of mind and drive advocacy via championing the brands – ultimately contributing to drive sales.Support local Marketing teams in planning and executing key brand seminars and tasting events (online & offline) to showcase the brands to various bodies of audience.Support local sales teams to seed & grow the brands in the on-trade and build relationships with bartenders to drive their engagement for the brands (+ occasionally off-trade shoppers to experience the brands)Scope of Brands are PRJ Single Malt Whisky portfolio (The Glenlivet, Aberlour, Secret Speyside Collection)Principal Responsibilities
①Brand Education
Organize and conduct mentoring sessions for our Single Malt Whisky portfolio with key On-Trade players and with Off-trade buyers/shoppers.Initiate & implement regular internal mentoring and tasting sessions for PRJ internal commercial & marketing teams to communicate the brands’ uniqueness vs competition.Keep developing & nurturing superior knowledge in Whisky to act as the internal reference & the “Japan counterpart” for the global marketing/heritage teams.②Brand Advocacy
Plan, implement and host inspiring & engaging consumers events (both offline and online) throughout the year to drive advocacy for our brands.Develop new creative ideas & event concepts together with the local Brand team.Identify potential brand collaborations to enrich event content.Participate in industry events and network to build reputation as the Single Malt Whisky Brand Ambassador, and to stay abreast of industry news. Build a relationship with our existing influencers, and identify new influencers. Manage and initiate CRM activations with the support of the local Brand team.Nurture CRM members loyalty through their engagement on brand events / activities and act as “the face of the Brand” for our CRM members.③Business Development
Work closely with PRJ MOT sales team to develop new accounts and maintain regular, effective & engaging communications with key MOT outlets. Collect up-to-date information to optimize business opportunities.④Business Performance
Monitor activity performance and provide activity report on a monthly basis, including learnings.Organization
Reporting to Marketing Manager
Requirements
Education: Bachelor levelLanguage: Japanese at the level to deliver compelling brand seminar + handle Q&A sessions (N-1 level) / English business levelExperience: Bartending and/or cocktail making experience is a plus.Key Competencies (hard): Strong public speaking and story-telling capabilities, Entrepreneurship, maturity and ownership to network with people locally and establish him or herself as a person behind the brand, Relationship building, Whisky Knowledge, Planning & organization. Key Competencies (soft): A person with energy, charm, presence & impact with professionalism, Genuine power & drive for connecting and engaging with people, Determined & Passionate self-starter, Team player.Job Posting End Date:
Target Hire Date:
2025-12-01Target End Date:
2026-01-01
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