Shopper Marketing Manager & Category Strategy CZ/SK/HU (m/f/x)
Mondelez International
**Job Description**
We are seeking an experienced Shopper Marketing & Category Strategy Manager to lead our strategic initiatives across a cluster of CZ SK HU markets. This role is crucial for translating brand strategies into impactful retail activations that drive shopper engagement and deliver commercial objectives within the assigned territories.
**Strategic Planning & Development:**
Develop and implement comprehensive annual shopper marketing strategies and plans. This includes identifying key shopper insights, market trends, and retail opportunities to maximize category growth and brand presence across diverse trade channels.
**Campaign Innovation & Execution:**
Lead the end-to-end creation, and optimization of innovative shopper marketing campaigns, promotions, and in-store activations. Ensure these programs are tailored to local market nuances while maintaining global brand guidelines and delivering a consistent brand experience.
**Cross-Functional Collaboration:**
Foster strong collaborative relationships with local Sales, Category, Brand Marketing, and Trade Marketing & Category Planning & Activation teams. Work closely with external agencies and retail partners to ensure seamless execution and integration of shopper programs.
**Budget Management & ROI:**
Effectively manage and allocate shopper marketing budgets across CZ SK HU markets, ensuring optimal resource utilization. Conduct post-campaign analysis to evaluate effectiveness, measure ROI, and derive actionable insights for continuous improvement.
**Market & Shopper Insights:**
Use data and insights to understand shopper behaviour, motivations, and path to purchase across the markets. Translate these insights into compelling strategies that influence purchase decisions and enhance the shopper experience at the point of sale.
**Category Growth Strategy:**
Develop and execute long term category growth strategies that align with overall business objectives concretely and minimally for TOP Customers.
Analyze market trends, consumer and shopper insights, and competitive landscape to identify growth opportunities.
**Team:**
Lead, motivate and develop teams and direct reports to higher strategic and proactive level to achieve KPIs
**What you will bring**
A desire to drive your future and accelerate your career and the following experience and knowledge:
+ Experience in a fast-moving consumer goods industry with experience working with grocery customers preferred
+ Project management in a supply chain or commercial context
+ Analytical skills
+ Organizing and prioritizing
+ Problem solving
+ Finding new and innovative solutions
+ Teamwork
+ Customer and category knowledge a distinct advantage
**How will you be rewarded?**
We pride ourselves on having a high performing and collaborative culture where we support your career and development. In return for your commitment, drive and enthusiasm, we offer wide range of benefits, such as:
+ Company car
+ Pension plan
+ Extra days off + sick days
+ Fully covered life insurance
+ Pluxee cafeteria - 11.100,- CZK / year
+ Meal vouchers
+ Multisport Card
+ and many more
We believe that diversity is the foundation of great results, just like with our cookies. That's why we create an open working environment where everyone can feel like themselves, and we welcome anyone who wants to work with us.
**Relocation Support Available?**
No Relocation support available
**Business Unit Summary**
**We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!**
**_Our people make all the difference in our succes_**
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
**Excited to grow your career?**
We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!
**IF YOU REQUIRE SUPPORT TO COMPLETE YOUR APPLICATION OR DURING THE INTERVIEW PROCESS, PLEASE CONTACT THE RECRUITER**
**Job Type**
Regular
Category Planning & Activation
Sales
At Mondelēz International, our purpose is to empower people to snack right through offering the right snack, for the right moment, made the right way. That means delivering a broader range of delicious, high-quality snacks that nourish life's moments, made with sustainable ingredients and packaging that consumers can feel good about.
We have a rich portfolio of strong brands – both global and local. Including many household names such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. We are proud to hold the number 1 position globally in biscuits, chocolate and candy as well as the No. 2 position in gum
Our 80,000 Makers and Bakers are located in our operations in more than 80 countries and are working to sell our products in over 150 countries around the world. They are energized for growth and critical to us living our purpose and values. We are a diverse community that can make things happen, and happen fast.
Join us and Make It An Opportunity!
Mondelez Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.
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