Ready to Transform Retail? Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers where your unique contributions drive success. The **Specialist SFMC** will be responsible for producing, automating, and monitoring the performance of targeted multichannel campaigns based on customer journeys (acquisition, retention, transactional, etc.). This individual will leverage their deep technical knowledge of email sending platforms, mobile notifications, and targeted paid media to integrate emails, while creating and automating various campaigns in Salesforce Marketing Cloud. They will also produce and analyze performance results to propose continuous improvements. Additionally, they will create data extensions for CRM campaign targeting, develop test strategies, and make recommendations to optimize customer journey-based communications. The selected candidate will produce performance reports for targeted marketing campaigns that support key performance indicators (KPIs). **Key Responsibilities:** + Develop, program, and integrate targeted email, mobile notification, and paid media campaigns in Salesforce Marketing Cloud. + Configure automated targeted marketing campaigns within Salesforce Marketing Cloud (develop segmentation and control groups, create automated processes, emails, etc.). + Implement quality assurance processes to deliver error-free campaigns. + Create simple and complex data extensions for multichannel CRM campaigns. + Manage data, segmentation, and communication lists in Salesforce Marketing Cloud. + Analyze, interpret, and present performance results based on CRM campaign data, providing conclusions and recommendations to optimize customer journey-based campaigns. + Ensure smooth data flow for error-free processing. + Collaborate on developing new dashboards for key marketing campaign performance indicators. + Work with Commercial Research and Analytics & Insights counterparts to provide retrospective post-campaign analyses and actionable recommendations to the marketing leadership team, establish test plans, and optimize strategies. + Creation of complex queries & data extensions to enable personalized customer journeys. + Number of decisions influenced by CRM campaign analysis within the marketing team. + Use of CRM campaign analyses throughout the organization. + Recommendations on performance analyses. + Quality, timeliness, and accuracy of delivered reports. **Qualifications:** + Produce high-quality results within strict deadlines. + Knowledge of the following analysis tools: Salesforce Marketing Cloud Data Extensions, Salesforce Datorama, Google Analytics, Microsoft Suite, SharePoint, loyalty programs, SQL. + HTML and AMP scripting experience. + Ability to work independently and within a versatile team. + Ability to meet tight and changing deadlines. + Ability to communicate performance results clearly in both written and oral presentations to internal and external stakeholders. + At least a Bachelor's degree in commerce, computer science, or another relevant discipline. MBA is a plus. + 2 years of experience with Salesforce Marketing Cloud or a similar platform. + Experience and understanding of CRM and loyalty programs. \#LI-CF2 #LI-Hybrid **Who we are:** We started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family. Our family of 128,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families. Our commitment to diversity, equity and inclusion (DE&I) is fuelled by our purpose and values. It shapes our culture and drives business success. As a family nurturing families, we embed DE&I into everything we do. We know that it takes open minds and respect for distinct perspectives to create engaging workplaces, inclusive customer experiences and strong community partnerships. We are committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process. **What we offer:** Our Total Rewards package is designed to help our teammates thrive—physically, financially, and emotionally. While offerings vary by role and employment type (full-time, part-time, contractual), eligible teammates may receive: + Comprehensive Benefits Package with health and dental coverage, life insurance, and short- and long-term disability insurance. + Access to Virtual Health Care and an Employee and Family Assistance Program for personalized support. + Retirement and Savings Plan to help you build financial security. + 10% In-Store Discount at participating banners, plus additional discount programs. + Employee Share Ownership Plan (ESOP), giving you the opportunity to invest in the company’s success. + Learning and Development Resources to support your career growth. + Parental Leave Top-Up to assist growing families. + Paid Vacation and Days Off to help you recharge. Sobeys is committed to providing a compensation structure that is flexible, equitable and competitive in the market to enable performance and growth. To learn more about this opportunity—including expected range of compensation in accordance with Pay Transparency Legislation where required —please click the “I’m interested” button above. Individual Compensation is determined based on qualifications, experience, and internal equity within the range provided. External websites may share our organization's job postings which includes compensation information based on similar roles and market benchmarks. These figures are provided for general comparison purposes only and are not issued or verified by our organization.. To drive our commitment to team collaboration and the overall success of our office culture we require our teammates to have the ability to adhere to a hybrid work model that requires your presence at one of our office locations at least three days per week. We may use Artificial Intelligence (AI) tools to support efficiencies in the candidate screening, assessment, and recruitment processes. These AI tools do not make hiring decisions on behalf of the Company, these decisions are made by our Hiring Teams. If you feel that this describes the kind of work you want to do and you are excited about what Sobeys has to offer, then please apply by the posting end date indicated above. We encourage candidates to submit a resume and take the time to ensure that their application highlights what makes them uniquely qualified for this opportunity! Please note: Successful candidates will be required to provide documentation to prove their legal ability to work in the position during the onboarding process. Documentation will be assessed by the employer prior to commencement of work. **Job Details** **Job Family** **Marketing** **Job Function** **Marketing - Digital & Social Media** **Pay Type** **Hourly** **Hiring Min Rate** **61,000 CAD** **Hiring Max Rate** **83,000 CAD**