Job Description Insight Global is looking for a Salesforce Marketing Cloud Automation Developer to join a leading banking client downtown Toronto. This role is ideal for someone who thrives in a fast-paced environment and is passionate about delivering seamless, data-driven marketing experiences. The qualified candidate will be required to work onsite 3x/week. Key Responsibilities: Marketing Automation Execution - Build and manage campaigns using Salesforce Marketing Cloud: Journey Builder, Automation Studio, and Contact Builder; experience with Advertising Studio is a plus. - Develop responsive email templates using HTML and AMPScript (or similar scripting languages). - Collaborate with the Senior Developer and Scrum Master to manage campaign production workflows. - Set up and maintain data integration points to support multi-channel journeys (email, direct mail, online advertising, etc.). - Implement testing strategies and conduct QA to ensure accuracy in code, journey mapping, and audience segmentation. - Deploy advanced email strategies including dynamic content, triggered sends, segmentation, and preference management. Operational Excellence - Define and maintain standards, processes, and procedures aligned with industry best practices and the Enterprise Digital Center of Excellence. - Troubleshoot and resolve deliverability issues. - Adhere to production schedules and provide timely updates to stakeholders. - Document campaign outcomes and communicate progress and recommendations regularly. Brand & Compliance - Ensure all marketing automation assets comply with brand guidelines, privacy and security policies, and deployment processes. - Monitor unsubscribe, bounce, and complaint rates; ensure compliance with spam regulations (e.g., CAN-SPAM, CASL, PIPEDA). - Govern content production with a strong understanding of governance and compliance requirements. Reporting & Optimization - Provide post-campaign reporting and performance analysis. - Monitor key metrics and offer strategic recommendations based on trends and best practices. Database Marketing & Integration - Understand CRM and database marketing principles. - Automate data flows between internal databases and Salesforce Marketing Cloud. Risk Management & Control - Evaluate the effectiveness of journey mapping and email deployment initiatives. - Identify and escalate issues to the Scrum Master and Senior Manager as needed. We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/. Skills and Requirements - 3-5 + years of hands on experience working in Salesforce Marketing Cloud, specifically with Automation Studio and Journey Builder - Strong hands on experience using HTML, CSS, AMPScript, and writing SQL queries - Strong understanding of email development best practices - Financial services experience - Marketing at an FI - Leadership/mentorship experience