SFE & CRM Lead
Takeda Pharmaceuticals
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**Job Description**
**Job Purpose**
Support Sales Force Effectiveness and efficiency and **drive the digital transformation of sales operations** by implementing new systems and tools. Lead **Sales Resource Optimization (SRO)** , Segmentation & Targeting, and Territory Alignment. Continuously provide actionable insights to the sales force and business units to **maximize commercial impact and operational excellence** .
**Role Core Responsibilities & Accountabilities**
+ **Own and lead** Territory Alignment, Segmentation & Targeting, Cycle Planning, and Sales Force Incentive & Performance Calculations.
+ Set sales targets across teams in alignment with business priorities and strategic goals.
+ Act as the **primary CRM owner** , ensuring effective usage, administration, and continuous improvement of CRM systems.
+ Develop and deliver performance dashboards and reports, enabling data-driven decision-making across sales and HQ teams.
+ Create and maintain weekly/monthly lead and lag performance analyses.
+ Lead recurring segmentation processes and ensure alignment with evolving market dynamics.
+ Manage CRM survey processes and act as the **first point of contact for all CRM-related issues and tickets** .
+ Support leadership team with performance analytics and facilitate strategic performance review meetings.
+ Champion digital transformation initiatives by **scouting and integrating global best practices** .
+ Lead the digitalization of consent processes and operations.
+ **Define and document SOPs and best practices** to ensure consistency and scalability.
**Role Mandatory Responsibilities**
+ Adhere to Takeda’s Information Security and Technology Use policies.
+ Serve as a Quality Ambassador by promptly reporting any product-related concerns to the Quality team.
+ Uphold integrity and ethical conduct in alignment with Takeda’s values (Takeda-ism).
+ Complete all mandatory trainings and ensure team compliance with relevant policies and procedures.
+ Lead by example in the accurate and timely use of company systems (e.g., Concur, Dakika, Bloom), fostering process discipline across the team.
+ Proactively raise compliance or ethical concerns through appropriate Takeda reporting channels
**Job Dimension**
+ OPEX responsibility: Yes
+ Financial Responsibility: Yes
+ Volume Impact: Yes
+ Revenue Impact: Yes
If yes, please explain the impact (Max 30 words): **Directly influences sales force productivity and commercial performance through strategic planning, digital enablement, and operational excellence.**
**Role required Qualifications & Capabilities**
+ **Education:** Graduate degree in Business Administration, Economics, or Engineering. **MBA or MA preferred.**
+ **Experience:** Minimum 5 years in SFE, Commercial Excellence, Business Intelligence, or Project Management. **Experience in pharma or healthcare industry is a strong plus.**
+ **Language:** Fluent in English (written and verbal); **Turkish proficiency.**
+ **Certifications:** Project Management certification (e.g., PMP) is a plus.
+ **Digital & Technology:** Advanced proficiency in MS Office, Power BI, and analytical tools. **Experience with CRM platforms (e.g., Veeva, Salesforce) is highly desirable.**
**Capabilities & Behaviors:**
+ Strong analytical and problem-solving skills
+ Digital fluency and strategic thinking
+ Agility and ability to manage multiple priorities
+ Excellent stakeholder management and communication skills
+ **Proactive mindset with a focus on continuous improvement**
**Locations**
Istanbul, Turkey
**Worker Type**
Employee
**Worker Sub-Type**
Regular
**Time Type**
Full time
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