This is a 10-month contract position which focuses on developing and executing marketing plans and communication strategies to enhance the Ford Service brand image and inform customers about service events. It also involves analyzing business performance and creating marketing campaigns specifically designed to stimulate the sale of spare parts, working closely with internal teams and dealers.

Education: Bachelor's degree in Marketing, Economics, Commerce/Trading, Business Admin, Automotive Engineering/Mechanics

Experience: At least 3-year experiences in service marketing in Automotive industry

Key Skills & Competencies:

Customer Service experience. Good at English (Writing, Speaking & Listening) and MS Office (Word/Excel, Power Point). Good communication and interpersonal skills (negotiation, coordination, presentation…) Good analytical skill. Creative, teamwork, careful and capable to learn new concepts Good at customer satisfaction-oriented mindset

Others:

Experience in service marketing, aftersales service/products is a plus  Business Acumen is a plus

Main responsibilities:

Develop Accessories and Extended Service Business products Communication Plan & Promotion campaigns to create Sales and Service retention Report & Sales Tracking Dealer Interface SPOC

Service Marketing Communication to improve Service image

Develop and execute the Ford Service Brand Plan that details the marketing and sales activities of the Ford Customer Service Division Prepare the Annual, Quarterly and Monthly Fixed and Variable Marketing Budget, Plan and Communication Strategy. Develop Ford Service Communication Plan to notify customers and the public about Customer Service Events that will lead to improve sales, service retention, and the overall brand image of Ford Service. Work closely with Zone Managers and other functions in preparing and implementing Service Communication Take lead in any Service Marketing/ Customer Communication projects Attend other marketing activities / projects

Service Marketing Activities to promote Spare Part sale

Monthly/ Quarterly business analysis. Develop Service Marketing Campaigns to stimulate sales of product commodities – From the Business Case Analysis to Campaign Objective Setting, Scheduling, Communication Planning (internal and external), Payment/Reimbursement, and Post-campaign Analysis Work closely with Sales Zone Managers and Marketing & Sales Team to identify opportunities to maximize Variable Marketing by utilizing ancillary products in vehicle promotions. Work closely with Service Zone Manager to support Dealer in implementing their own service marketing events/ activities

Compliance:

Maintain & apply quality control system in working area including but not limited to TS16949, ISO14001, QOS, Ford Production System. Comply with Internal policies, Code of Conduct, procedures of the Company issued from time to time. Complete all compliance training as required by Corporate Compliance Office.

Any other tasks as assigned by direct Supervisor or Head of Department based on Business' requirements