Be a part of a revolutionary change
At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose: to deliver a smoke-free future. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.
Wherever you join our crucial 47,000-strong Operations team, you’ll have the opportunity to make an impact. PMI’s shift from selling cigarettes to our new smoke-free products has changed the way we work. New products bring new challenges – in the way we source and buy raw materials, in the way we engineer and manufacture. Bring us your curiosity and a desire to challenge the everyday and we’ll give you lots of responsibility. You’ll help us improve, inject innovation and create new ways of working.
As a Search Engine Optimization (SEO) and Paid Media Executive, you will lead and execute digital marketing strategies that include both organic search optimization and paid campaigns. Your role is to increase online visibility, drive qualified website traffic, maximize ROI of paid performance by creating and implementing effective strategies, staying updated on industry trends, and managing campaigns with precision. You will work towards optimizing organization's online presence, increase audience reach audiences along with brand awareness and consideration and contribute to the success of the organization's digital ecosystem.
Your ‘day to day
Develop and implement comprehensive SEO & Paid Media strategies to identify growth opportunities by improving organic search rankings and driving website traffic.Conduct keyword research and analysis to optimize content for search engines and LLM platforms.Manage on-page and off-page optimization, meta tags, and technical elements for improved search engine rankings, including link building.Manage web developments to achieve SEO-friendly content, by improving technical capabilities for site speed, mobile usability, and crawlability.Monitor and analyse website analytics, provide insights and recommendations for continuous improvement.Plan, execute, optimize paid media campaigns, targeting, and bidding strategies for optimum results. Explore and test new ad formats and channels, relevant to business goals.Collaborate with internal and external stakeholders to execute SEO and paid media strategy with content creation and business purposes.Manage resources effectively, ensuring efficient budget allocation and maximizing return on investment (ROI), and provide forecast based on spend and performance.Experiment with AI-powered tools and platforms to enhance SEO analysis, content generation, and paid campaigns’ optimization.Stay updated on industry trends, best practices, emerging technologies and algorithm changes to ensure effective strategies.
Who we’re looking for
Bachelor’s degree in Marketing, Business Administration, Digital Marketing or other related field will be preferred. MBA or MSc will be considered an asset.Minimum 2-3 years of proven experience in SEO and paid media management. Experience working with an international brand/e-shop combined with a strong track record in managing successfully brand digital campaigns will be considered a plus.Proficiency in web analytics tools, such as Google Analytics. Relevant certifications will be considered a plus.Understanding of web development principles and responsive design, along with knowledge of HTML, CSS and JavaScript will be considered a plus. Excellent project management & communication skills (both in Greek & English).Great collaborative spirit, with strong analytical & problem-solving abilities.Ability to operate in a dynamic and agile environment.
What we offer
Our success depends on the people who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:
Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and exploreBe part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belongPursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.