Kforce has a client that is seeking a SEO Manager II in San Diego, CA. Responsibilities: Social & Organic Search Execution & Optimization: * Implement comprehensive, full-funnel social search strategies, applying best practices for keywords and trending topics on platforms like YouTube, TikTok, Instagram, and Reddit * Create and optimize content for effective ranking in social search queries, leveraging platform algorithms and SEO insights * Continuously monitor shifts in search behaviors, algorithm updates, and emerging AI/LLM environments to adapt and optimize content performance * Manage core SEO elements and technical SEO health for the TurboTax Blog Content Program Management: * Oversee the end-to-end content production workflow for social and organic search, from ideation and calendar management to publication and ongoing optimization (updates, refreshes, etc.) * Collaborate closely with the Principal Content Strategist to ensure all content initiatives align with the overarching content strategy and maintain a consistent brand voice and message * Identify and integrate opportunities for evergreen, timely, and trending content for target audiences, including Gen Z and small business owners Cross-Channel Content Coordination & Impact: * Execute organic social media content strategies focused on driving engagement through trendspotting and a "search everywhere" approach * Partner with social media, PR, and other communications leads to ensure a unified editorial calendar and seamless content flow across channels * Implement strategic link-building initiatives and leverage earned media backlinks to enhance the authority and search ranking of owned content, contributing to overall brand reputation