At Cleveland Clinic Health System, we believe in a better future for healthcare. And each of us is responsible for honoring our commitment to excellence, pushing the boundaries and transforming the patient experience, every day.

                        

We all have the power to help, heal and change lives — beginning with our own. That’s the power of the Cleveland Clinic Health System team, and The Power of Every One.

                                    

Job TitleSEO Analyst

                        

LocationCleveland

                    

FacilityRemote Location

                     

DepartmentCenter for Consumer Hlth Info-Marketing

                      

Job CodeT98221

                     

ShiftDays

                       

Schedule8:00am-5:00pm

                       

Job Summary

                         

Job Details

Join the Cleveland Clinic team where you will work alongside passionate caregivers and make a lasting, meaningful impact on patient care. Here, you will receive endless support and appreciation while building a rewarding career with one of the most respected healthcare organizations in the world.      

 

The SEO Analyst is responsible for planning, implementing and managing Cleveland Clinic’s SEO strategy to drive search engine rank performance, traffic, engagement and conversions. 

 

A caregiver in this position works remotely out of Ohio, Florida, or Nevada, Monday - Friday from 8:00am—5:00pm (flexible). 

 

A caregiver who excels in this role will:   

Develop and manage optimization strategies that increase Cleveland Clinic’s search engine results rankings. 

Conduct keyword research to identify high-value search phrases to drive traffic and guide content teams. 

Perform keyword and SEO competitor analysis. 

Develop and execute effective link-building strategies. 

Optimize on-page elements such as title tag, meta description, URL, headings, images and internal links. 

Research and create strategies to address SEO trends across channels (e.g. mobile, video, image and voice recognition). 

Partner with enterprise counterparts to promote SEO best practices and lead SEO training opportunities for other marketing team members and stakeholders. 

Monitor daily performance metrics to understand SEO strategy performance. 

Stay on the cutting edge of SEO best practices tools and techniques. 

 

 

Minimum qualifications for the ideal future caregiver include:   

Education required: Bachelor’s degree in marketing, advertising, communications, business or a related area. 

4 years of experience in successfully developing and executing SEO campaigns. 

An additional 3 years relevant digital marketing experience and a high school diploma or GED may be considered in lieu of a bachelor’s degree.  

Basic knowledge of HTML, CSS and JavaScript. 

Understanding of search engine algorithms and ranking methods. 

Expert-level experience with SEO industry programs and data mining tools such as Google Analytics and SEMrush. 

Experience with CMS platforms such as SiteCore and WordPress. 

Experience with content management tools such as ClickUp, Trello WorkFront or Basecamp. 

Ability to complete competitive analysis of other companies within the industry. 

Ability to analyze high volumes of data on a daily basis. 

Language required: English 

Physical Requirements:

Requires extensive sitting and dexterity to perform work on a PC.

Typical physical demands include ability to sit, stand or walk extensively.

Personal Protective Equipment:

Follows standard precautions using personal protective equipment as required.

                       

The policy of Cleveland Clinic Health System and its system hospitals (Cleveland Clinic Health System) is to provide equal opportunity to all of our caregivers and applicants for employment in our drug free environment. All offers of employment are followed by testing for controlled substances.

Cleveland Clinic Health System administers an influenza prevention program. You will be required to comply with this program, which will include obtaining an influenza vaccination on an annual basis or obtaining an approved exemption.

Decisions concerning employment, transfers and promotions are made upon the basis of the best qualified candidate without regard to color, race, religion, national origin, age, sex, sexual orientation, marital status, ancestry, status as a disabled or Vietnam era veteran or any other characteristic protected by law. Information provided on this application may be shared with any Cleveland Clinic Health System facility. 

Please review the Equal Employment Opportunity poster. 

                  

Cleveland Clinic Health System is pleased to be an equal employment employer: Women / Minorities / Veterans / Individuals with Disabilities