At GardaWorld, there is a whole career waiting for you!
GardaWorld is currently looking for a Senior Website Product Manager to join the Global Marketing Team.
Location: Ville Saint-Laurent (Montreal)
Your Mission
As Senior Website Product Manager, you will own the vision, strategy, and continuous optimization of GardaWorld’s global websites portfolio—spanning multiple websites, including Garda.com, the company’s primary digital revenue driver. Reporting to the Senior Director, Growth Marketing, you will ensure our websites deliver measurable business outcomes, including demand generation, brand leadership, and customer engagement.
Your Responsibilities
Own the strategy and roadmap for GardaWorld’s websites portfolio, aligning digital experience with growth, sales, and corporate objectives. Act as the business owner for Garda.com and other sites, balancing strategic enhancements with operational excellence. Drive continuous CRO (conversion rate optimization) programs to maximize pipeline contribution. Oversee vendor/agency relationships and ensure high-quality, on-time delivery of enhancements and new initiatives. Translate executive priorities and sales objectives into clear digital strategies that improve prospect journeys and accelerate lead capture. Govern consistency in design systems, content standards, and UX best practices across all websites. Ensure website infrastructure is scalable, secure, and compliant with accessibility and SEO standards. Partner with analytics, RevOps, and content teams to connect website performance directly to MQLs and pipeline.
Required Qualifications
7 - 10 years experience in B2B website product management, digital strategy, or web operations (preferably multi-site). Proven track record of owning high-revenue B2B websites and delivering measurable pipeline growth. Strong expertise in CRO, SEO, UX/UI, and website analytics with hands-on experience in tools such as GA4, Ahrefs, HubSpot/SFDC integrations, CMS platforms (Drupal/WordPress), Asana. Experience managing web portfolios across multiple brands or business units. Vendor and agency management experience required. Strong executive communication skills—able to distill digital KPIs into business impact for leadership. Bilingual (French/English) preferred.
Skills and Abilities Required
Digital Product Strategist: Ability to translate complex business needs into digital product strategies and deliver measurable outcomes. Data-Driven Decision Maker: Skilled at leveraging data and KPIs to optimize website performance and user engagement. Collaborative Leader: Ability to work seamlessly across internal teams and external agencies to deliver successful projects. Adaptability & Innovation: Passion for learning, experimenting, and pushing digital boundaries in a fast-paced environment.
Success Metrics
Website-sourced lead volume and quality. Contribution of website-driven leads to sales pipeline. CRO lift across key conversion points. SEO performance (organic traffic share, ranking improvements). On-time delivery of roadmap initiatives with measurable business outcomes.
What GardaWorld can offer you
Competitive salary and benefits package Comprehensive group insurance and RRSP plan with employer contribution Professional development opportunities, including access to industry conferences and training On-site gym access and cafeteria with delicious meals Free parking at the office A collaborative, high-performing team within a global organization
At GardaWorld, we are committed to fostering an environment that values excellence, accountability, and innovation. If you are passionate about digital marketing, web performance, and product ownership, we encourage you to apply.
Although all applications are considered, only those candidates selected will be contacted.