**KEY RESPONSIBILITIES & ACTIVITIES** + Develop trade marketing strategies and execution plans of OTC channel to achieve value & volume sales, offtake, market share and profit objectives in line with the overall business priorities + Maximize Abbott Nutrition trade sales and margin revenue through the effective management and execution of trade marketing activities - ideation, planning and budgeting, execution and implementation of campaign activities, point of sales materials and promotions, including resource allocation with optimal management of resource mix + Coordinate with Sales, Marketing and other cross functional teams to create trade marketing campaigns including brand campaigns, loyalty programs, promotional activities that deliver customized value propositions + Drive brand awareness and profitability through the execution of distribution, merchandising, promotion and pricing strategies and visibilities at end-consumer levels + Lead execution and tracking process with cross functional team and external parties to deliver timely and quality report on reimbursement, execution and activity, distribution and visibility and other KPIs + Secure necessary approvals and ensure business compliances inline with the company policies/compliance requirements **KEY QUALIFICATIONS** + Bachelor degree in related filed + At least 5 years of experience in trade marketing - OTC channel + Ability to partner with customers and leverage strong relationship to outperform competition and make mutually beneficial decisions + Strong analytical and customer insight skills, including integrating digital tools with traditional touchpoints across channels and platforms, and interpreting and translating online and offline customer behaviors into strategic activities + Highly creative in identifying target audiences and devising digital campaigns that engage, inform, and motivate + Proficient in marketing research and statistical analysis and confidence in handling large datasets + Comfort with complexity, critical thinking and problem-solving (mental agility) + Strong forecasting skills + Have some knowledge of digital marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.) + Strong storytelling and presentation skills + Working collaboratively with cross-functional partners (Supply, Analytics) to optimize execution of omni-channel campaigns An Equal Opportunity Employer Abbot welcomes and encourages diversity in our workforce. We provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please call 224-667-4913 or email corpjat@abbott.com