Sydney, NSW, AU
20 hours ago
Senior Theatrical Marketing Manager, Amazon MGM Studios
Amazon MGM Studios is seeking an experienced Senior Marketing Manager to lead and drive innovative marketing strategies for our theatrical releases for Australia and New Zealand. Reporting to the Head of Theatrical Marketing (Australia, NZ & Asia), this role combines strategic leadership with deep analytical expertise to develop comprehensive campaigns that maximise audience engagement and box office performance.

Key job responsibilities
Strategic Leadership & Planning
• Lead strategic planning and execution across multiple high-profile theatrical releases
• Develop territory-wide marketing strategies and long-term activation roadmaps, aligned with global objectives
• Own budget planning and management across multiple high-profile campaigns
• Conduct advanced market analysis, competitive intelligence, and audience insights to inform strategic decisions
• Establish campaign KPIs and success metrics in partnership with senior leadership
• Drive innovation in audience engagement methodologies and emerging marketing technologies
• Mentor and guide junior marketing managers on strategic thinking and campaign development

Creative Direction & Brand Management
• Provide creative leadership across all marketing assets and brand touchpoints
• Oversee localisation strategies and coordinate with global International teams
• Ensure brand consistency and creative excellence across multiple concurrent campaigns
• Lead relationships with creative partners and agencies
• Approve and guide creative direction for high-stakes marketing initiatives, to serve territory requirements

Media Strategy & Partnership Development
• Develop comprehensive media strategies spanning traditional, digital, and emerging platforms
• Lead negotiations and strategic partnerships with key media agencies and platforms
• Cultivate and manage high-value brand partnerships and co-marketing opportunities
• Collaborate with International Media leadership on global best practices and innovation
• Optimize media spend efficiency across portfolio of campaigns

Experiential Marketing & Events
• Conceptualize and execute large-scale special projects, premieres, screenings and marquee events
• Manage complex stakeholder relationships across multiple external agencies

Cross-Functional Leadership & Team Development
• Lead cross-functional initiatives including Content Managers, PR, Digital, and International partners
• Provide strategic guidance to distribution teams on theatrical positioning
• Drive organisational alignment on campaign priorities and resource allocation
• Mentor junior team members and contribute to team capability development
• Champion creative excellence and innovative problem-solving across the organisation

Leadership Competencies
• Strategic Vision: Ability to see the big picture, anticipate market trends, and translate insights into actionable, results-driven plans
• Team Development: Commitment to mentoring and developing marketing talent
• Innovation Leadership: Drive adoption of new technologies and methodologies
• Stakeholder Influence: Excellent communication and interpersonal skills with the ability to influence and align diverse stakeholder groups in fast-paced environments
• Results Orientation: Track record of delivering measurable business impact
Confirmar seu email: Enviar Email