Job description / Role Job Type
Full Time Job Location
Egypt Nationality
Any Nationality Salary
Not Specified Gender
Not Specified Arabic Fluency
Not Specified Job Function
General Management Company Industry
Telecoms Overview Purpose of the role

Manage targeted data (mobile internet and MBB) stimulation programs for the personal prepaid, control, and postpaid base that uplift data ARPU, increase penetration of data services within the base, and convert more customers into data users.

The position requires a results-oriented person with strong analytical skills, good interpersonal skills, and strong communication skills. A self-motivated individual is needed who works effectively under pressure in a dynamic environment.

Responsibilities Identify and analyze customers' data usage via in-depth analysis of customer data, together with the customer insight analysts and modelers. Define segmentation criteria needed to build the segments to be targeted with the data stimulation program including overall usage, data usage, ARPU, socio-demographics, etc. Define or create the relevant data offers for each segment. Manage end-to-end the design, implementation, and analysis of data stimulation programs that either up-sell data buckets to data users to uplift their usage and ARPU, or cross-sell data to non-users via try & buy offers to convert them into data users. Develop targeted bonuses and offer schemes and targeted data buckets to fill in the gaps within the ATL data portfolio for mobile internet and MBB. This involves all the typical actions undertaken by a business owner to launch a product or offer. This includes analyzing data, formulating concepts, writing up concept documents, building business cases, presentations for TTM approvals, traffic forecasts, and post-launch analysis. Be involved in pre-launch testing of products, offers, and campaigns; manage the customer journey and experience; and ensure smooth launch in line with business needs and expectations. Manage the entire customer journey and ensure the customer experience is up to the desired standard. Take an active role in the annual marketing plan with respect to revenue growth to achieve preset company KPIs. Share with top management insights, reviews, and results of programs on a regular basis and take part in decision-making. Conduct necessary financial analyses, business cases, resource and traffic forecasting, and analysis related to the program or product. Prepare scripts, SMS text, customer service briefs, and any other relevant material for campaigns. Work closely with the direct marketing team to launch outbound campaigns and manage the entire process from agents' training and coaching to monitoring performance and reporting on their results. Coordinate and liaise with the CRM insight team and direct marketing team, in addition to other core business functions. Follow up on the offers, products, and program results and constantly improve the offers, products, campaigns, targeting rules, and processes. Develop close and effective internal relationships with all departments, including Marketing, Customer Services, Sales Channels and Distribution, Finance, and Technology. Develop and produce regular analytical reports and dashboards to ensure proper follow-up of the prepay and Star Control KPIs. Ideal candidate profile Education University degree BA in Economics or Marketing. MA or MBA would be a plus. Experience Minimum 4+ years mobile telecom experience. Minimum 4+ years marketing experience. Skills and abilities Excellent analytical and presentation skills. Strong planning and organizational background. Excellent coordination and communication skills. Rigor. Self-driven. Results oriented. Customer focus. Teamwork. Project management. Creativity and innovation. Pragmatism. Organizational awareness. Ability to meet tight deadlines. Knowledge of the company's offers. MS Office proficiency. Fluent in English. Knowledge of telecom marketing. About the Company

Orange is one of the world’s leading telecommunications operators with sales of 43.5 billion euros in 2022 and 136,000 employees worldwide at 31 December 2022, including 75,000 employees in France. The Group has a total customer base of 287 million customers worldwide at 31 December 2022, including 242 million mobile customers and 24 million fixed broadband customers. The Group is present in 26 countries. Orange is also a leading provider of global IT and telecommunication services to multinational companies under the brand Orange Business.

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