Healthcare Vertical Senior Strategic Marketing Manager

Here at Siemens, we take pride in enabling sustainable progress through technology. We do this through empowering customers by combining the real and digital worlds. Improving how we live, work, and move today and for the next generation! We know that the only way a business thrives is if our people are thriving. That’s why we always put our people first. Our global, diverse team would be happy to support you and challenge you to grow in new ways. Who knows where our shared journey will take you?

The role of the Healthcare Vertical Senior Marketing Manager will be a highly motivated individual and key contributor to the growth of the Siemens Smart Infrastructure Healthcare business. This person will be the subject matter expert in the Healthcare Vertical market domain. The incumbent will develop the marketing strategy that aligns with the mission goals and objectives of the Healthcare business. This includes but is not limited to driving the overall strategy, go-to-market, competitive analysis, identifying portfolio gaps based on customer’s needs, use case development, understanding personas and bringing value propositions, content development and thought leadership.

The candidate should have experience driving cross functional teams within a matrix organization. They will be responsible for developing and implementing a clear and concise Healthcare marketing strategy across the full Smart Infrastructure portfolio. Ability to influence and lead without authority will be central to the success. This position will report to the Vice President of the Healthcare Vertical and interact in a matrixed organizational environment.

You will make an impact by:

Developing and owning the Healthcare vertical marketing strategy, including targeted programs to drive revenue growth.

Analyzing industry trends and digital technology advancements to find opportunities for digitalization and innovation.

Conducting competitive market analysis to identify new threats and opportunities; provide recommendations based on customer meetings and research.

Developing customer segment business strategies and deliver marketing programs to support these strategies.

Serving as a support to sales teams nationwide to enhance strategic account development in targeted geographies

Curating a mix of business intelligence resources to drive strategic growth for geographic territories across the US

You’ll win us over by having the following qualifications:

Basic Qualifications:

Has 3+ of experience in Healthcare Marketing or Sales with US Healthcare systems Experience developing use cases, case studies and sales pitch decks. High proficiency in project and program management managing cross-functional or business teams Has 3+ years of experience in managing marketing or sales budgets and optimizing return on investment Demonstrates the ability to build effective relationships and influence to get results Minimum of 3+ years’ experience supporting healthcare specific product(s), service(s) and solutions based on valuable differentiations Applicants must be legally authorized for employment in the United States without need for current or future employer-sponsored work authorization Willingness and ability to travel 10%- 20% of the time, domestic

Preferred Qualifications:

Bachelor’s degree in marketing or related field and a Master of Business Administration (MBA) is preferred. Advanced degrees are desirable. High level of proficiency in US Healthcare Integrated Delivery Networks (IDNs) and Healthcare Systems and national healthcare associations (ASHE, AHA, The Joint Commission, DNV, etc). Minimum 3-5 years of experience working with healthcare facility management and operations. Previous successes in strategic and tactical marketing, with associated results.

We offer you:

Siemens offers a variety of health and wellness benefits to employees. Details regarding our benefits can be found here: https://www.benefitsquickstart.com/siemens/index.html

The pay range for this position is $89,670-$153,720 with a 10% annual target incentive. The actual wage offered may be lower or higher depending on budget and candidate experience, knowledge, skills, qualifications, and premium geographic location.

At Siemens, we value diversity as the inclusion of and collaboration of different thinking, background, experience, expertise and individual qualities across all organization levels and dimensions. We encourage and support our employees to develop their personal skills and strengths, regardless of gender identity, nationality, age, religious beliefs etc... We believe diversity strengthens our innovative capacity, fuels the potential of Siemens’ employees, and thereby directly contributes to our business success.

We value your unique identity and perspective and are fully committed to providing equitable opportunities and building a workplace that reflects the diversity of society. Come bring your authentic self and create a better tomorrow with us.

Protecting the environment, conserving our natural resources, fostering the health and performance of our people as well as safeguarding their working conditions are core to our social and business commitment at Siemens.

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