Overview

As the Paid Media Senior Specialist specializing in Paid Social and Programmatic Display at JCPenney, you will be a vital member of the marketing team responsible for driving brand awareness, consideration, engagement, and traffic. Your focus on paid social and programmatic display advertising will play a crucial role in shaping our paid media strategies and reaching our target audience effectively.

Responsibilities

Strategy Development: Collaborate with the marketing team to develop paid media strategies that align with brand objectives and target audience insights, with a strong emphasis on paid social and programmatic display channelsCampaign Execution: Execute end-to-end paid social and programmatic display campaigns, including campaign setup, creative development, audience targeting, and ongoing optimizationPaid Social Expertise: Leverage your deep understanding of paid social platforms (e.g., Meta, TikTok, Pinterest, etc) to create engaging ad creatives, set up audience segments, and manage campaign budgets effectivelyProgrammatic Display Proficiency: Use programmatic advertising platforms to manage and optimize display campaigns across various networks, ensuring high-quality ad placements and performanceLead all co-op paid media opportunities by working collaboratively with teams such as product marketing and creativeData-Driven Insights: Analyze campaign performance data to identify trends, opportunities, and areas for optimization. Use data insights to inform strategic decisions and maximize campaign effectivenessCollaboration: Coordinate closely with creative teams to develop compelling ad creatives that resonate with the target audience and align with brand messagingTesting and Experimentation: Design and implement A/B testing strategiesBudget Management: Manage allocated budgets for paid social and programmatic display campaigns, ensuring efficient spending and delivering strong ROIReporting: Generate regular reports detailing campaign performance, key metrics, insights, and recommendations for improvement
Qualifications

Bachelor's degree in Marketing, Advertising, or a related field1-3 years of experience in digital marketing, specializing in paid social and programmatic display advertisingProficiency in paid social platforms, programmatic advertising platforms, and data analytics toolsSolid understanding of brand building marketing strategies and audience targetingCreative mindset with the ability to develop impactful ad creatives and messagingStrong analytical skills, comfortable interpreting data to optimize campaignsExcellent communication skills and ability to work collaboratively in a team environment
Pay Range

USD $54,000.00 - USD $87,000.00 /Yr.