Position Purpose:

This position is responsible for leading real-time engagement across social media platforms, identifying emerging trends, and cultivating meaningful relationships with our audiences. This role supports the development and execution of organic social strategies and tactics, aligning with broader brand and marketing goals. The position also oversees social channel activity and supports campaign activations to ensure cohesive, brand-right execution. 

Key Responsibilities:

30% Program/Channel Management: Manage development of social media plans (paid and organic), from inception to completion, leading integration with the analytics team on measuring the success of the campaigns. Owner of editorial calendar for all social media campaigns, and maintain channel management.40% Community Engagement & Monitoring: Lead real-time monitoring of social platforms to identify brand mentions, cultural moments, and relevant conversations. Actively engage with audiences in alignment with brand voice to foster authentic connections and strengthen community relationships. Provide reporting on sentiment, engagement trends, and community feedback to guide ongoing social and marketing initiatives.15% Reporting/Metrics: Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results.15% Organizational Alignment/Relationships: Build relationships with key internal stakeholders; platform partners, media, agencies, creative teams, merchandising marketing, public relations, and community affairs.

Direct Manager/Direct Reports:

This position reports to Sr Manager, Social MediaThis position has no Direct Reports

Travel Requirements:

Typically requires overnight travel less than 10% of the time.

Physical Requirements:

Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:

Must be eighteen years of age or older.Must be legally permitted to work in the United States.

Preferred Qualifications:

3–5 years of professional experience in social media marketingStrong skills in Microsoft Excel and PowerPointDetail-oriented, self-motivated, and able to manage shifting priorities in a fast-paced environmentHighly collaborative team player with a proactive and adaptable mindset

Minimum Education:

The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Minimum Years of Work Experience:

4

Competencies:

Excellent written and verbal communication skillsStrong project management and multitasking abilitiesSolid understanding of marketing and social media platforms and their applicationsStrong analytical and business planning skillsProfessional, positive, and solution-oriented mindsetAbility to influence and collaborate across functionsKnowledge of media planning and evaluationAbility to work independently or in a team leadership/support role