Data Analysis & Reporting: 

Conduct in-depth analysis of sales data, market trends, customer purchasing patterns, and competitor activities within the aftermarket parts sector across IMG markets. (focus on assigned markets) Develop and maintain comprehensive dashboards, reports, and analytical tools to track key performance indicators (KPIs) related to parts wholesale sales, profitability, and market share. Identify variances, anomalies, and opportunities within sales data, translating complex findings into clear, concise, and actionable recommendations for the Parts Wholesale Manager and regional teams. Utilize advanced analytical techniques to forecast sales trends, model potential business scenarios, and evaluate the effectiveness of sales programs and incentives.

Aftermarket Business & Commodity Product Expertise:

Specialize in understanding the dynamics of commodity aftermarket products (e.g., batteries, brakes, filters, engine oils), including pricing strategies, competitive landscape, supply chain considerations, and customer demand drivers. Provide expert insights into market sizing, segmentation, and growth potential for various parts categories within the IMG region. Monitor industry trends, technological advancements, and regulatory changes impacting the aftermarket parts business.

Multi-Make Product Strategy Support:

Actively support the Parts Wholesale Manager in the conceptualization, development, and execution of multi-make product strategies, from initial market assessment to launch and ongoing performance monitoring. Analyze potential multi-make product opportunities, evaluating market demand, competitive positioning, and financial viability. Collaborate with product development, supply chain, and market teams to ensure seamless integration and successful rollout of multi-make parts programs. Track the performance of multi-make parts sales, identifying areas for improvement and recommending strategic adjustments.

Strategic Insights & Recommendations: 

Proactively identify emerging market opportunities and potential challenges, providing strategic recommendations to optimize parts sales and market penetration. Support the development of regional sales targets and strategic plans by providing data-backed insights and analytical support Assist in evaluating the effectiveness of various route-to-market strategies and proposing enhancements based on data analysis.

Program & Incentive Evaluation: 

Measure the impact and return on investment (ROI) of sales programs, marketing campaigns, and incentive structures designed to drive parts wholesale sales. Provide analytical support for the design and refinement of incentive programs for dealers, distributors, and other channel partners.

Cross-Functional Collaboration: 

Work closely with cross-functional teams including product development, logistics, markets, markets feet on the street and finance to ensure alignment and support for aftermarket parts initiatives. Present findings and recommendations to various stakeholders, adapting communication style to different audiences.