What We Offer 🎯 Why This Role Matters As a Sr. Social Media Specialist, you will provide support, oversight and coordination of public relations tactics and digital strategy and communications. You will empower select executives and social media ambassadors to share curated content to their personal networks, aligning our organizational branding efforts and allowing us to leverage the trust within our brand ambassadors’ personal social connections to enhance our brand visibility. Essential to the job are strong interpersonal, writing, project management, and communication skills. What You Will Do: + Oversee the Novant Health brand amplification platform, Amplify Novant, and work closely with selected thought leaders across the organization. This includes but is not limited to: leading monthly check-in meetings, drafting share copy for multiple team members on a daily basis, scheduling content via the Amplify platform and providing one-on-one assistance to the leaders, as needed. + Update a library of bespoke content that team members can choose from and share to their personal social media networks. + Create a weekly Amplify Novant newsletter that is shared each week, notifying leaders and selected team members that there is new content available to share through the Amplify platform. + Create meaningful, relevant social media content and experiences for multiple audiences, including current and prospective patient-families, employees, community supporters, reporters, medical professionals, among others. + Build engagement and loyalty across online communities, including Facebook, Twitter, YouTube, and LinkedIn. + Maximize the potential of each channel while maintaining a consistent and unified social media presence. Function as the organization’s social media evangelist, e.g., educating, training, socializing, and reporting on how best to leverage social media to meet the organization’s business objectives. + Benchmark the social media program performance, including individual campaigns and channels. Develop and execute plans to improve social media performance and effectiveness. Uses Google Analytics, and other measurement tools to provide reports on metrics and continually finds ways to improve those metrics through testing and new initiatives. + Evaluate, report, and develop recommendations based on engagement, conversation trends, online behaviors, satisfaction, and future behavior intention ratings (e.g., likelihood to recommend). + Maintain flexibility in a fast‑paced environment, managing multiple priorities with strong organizational and time‑management skills. What You Will Need: Required: + Four Year / Bachelors Degree. + Three (3) or more years of social media experience. + Highly knowledgeable on all digital media outlets including display, search, and email as well as emerging media and new technology platforms. + Experienced in online media planning. + Personal and professional hands-on experience with social media tools (blogs, micro-blogging, wikis, social networks, RSS). + Results-oriented track record with strong understanding of research, analytics, and measurement. + Proficient in the use of corporate and regional information systems. + Superior written and oral communications skills. + A cooperative spirit in participating as a member of a corporate public relations and social media team. + Able/willing to continually improve knowledge and skills in the areas of current health care trends and issues of interest to the media and health care consumers, and keep abreast of regulatory and governing standards, corporate policies and procedures, and corporate and regional planning and development efforts. Preferred: + Eight (8) or more years of social media, marketing, advertising, online and/or public relations experience. + Experience with corporate internal communication; strong experience collaborating with executive leadership. + Experience working with a healthcare organization. What’s In It for You: + Remote work opportunity, equipment provided. + Comprehensive benefits include health, dental, vision, and life insurance. + Retirement fund with matching contributions. + Tuition assistance for qualifying team members. + Employee assistance programs and discounts. Why Choose Novant Health? At Novant Health, we believe remarkable care starts with compassion for our patients, our communities, and each other. We value belonging, courage, personal growth, and teamwork, creating a space where everyone is respected, supported, and safe to show up as their full selves. Job Opening ID 143554