Arlington, TX, 76015, USA
1 day ago
Senior Social Media Manager
*D.R. Horton, Inc., the largest homebuilder in the U.S**.,*was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high-quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website atwww.drhorton.comfor more information. **D.R. Horton, Inc.**is currently looking for a*_Senior Social Media Manager_*. The right candidateis responsible for the strategy, execution, and performance of paid and organic social media programs across national and multi-market operations. This role oversees media investment, creative alignment, and performance measurement to support demand generation, lead acquisition, and brand awareness objectives. *Essential Duties and Responsibilities*include the following. Other duties may be assigned. * Develop and implement social media strategies across paid and organic channels to support marketing and business objectives * Establish and manage media investment strategies, including budget allocation, forecasting, and performance optimization across platforms * Oversee campaign execution and scaling across national and local markets while maintaining performance standards and governance * Direct testing strategies across creative, audience targeting, bidding, and landing pages to improve campaign effectiveness * Oversee organic social programs, including content planning, publishing, and community engagement * Partner with creative and marketing teams to ensure development of platform-appropriate, performance-driven content * Establish and maintain performance measurement frameworks, including KPI tracking, reporting, and attribution alignment * Evaluate and implement new platforms, tools, and processes to improve program performance and scalability * Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company **Education and/or Experience** * Bachelor’s degree in Marketing, Business, Communications, or related field * 8–12 years of experience in social media marketing, including paid social and performance marketing * Experience managing media budgets and leading teams * Advanced skills in campaign management, performance analysis, and budget optimization * Ability to translate campaign data into actionable strategies and business recommendations * Ability to apply common sense understanding to carry out instructions furnished in written and oral form or via DRH applications * Ability to sit for majority of 8-hour workday; use hands and fingers to handle or feel; reach with hands and arms; talk and hear. Specific vision abilities required by this job include close vision and peripheral vision * The noise level is generally moderate **Preferred Qualifications** * Experience across major social platforms * Experience with performance analytics, testing methodologies, and attribution models * Experience in multi-market or distributed business environments Come join a winning team with a Fortune 500 company! We are growing fast and are looking for enthusiastic attitudes and team players to join our success. We offer an excellent benefits package including: * Medical, Dental and Vision * 401(K) * Employee Stock Purchase Plan * Flex Spending Accounts * Life & Disability Insurance * Vacation, Sick, Personal Time and Company Holidays * Multiple Voluntary and Company provided Benefits */*Build YOUR future with D.R. Horton, America’s Builder.** */**/*#WeBuildPeopleToo*/* **Job:** **Marketing* **Organization:** **Corporate* **Title:** *Senior Social Media Manager* **Location:** *TX-Arlington* **Requisition ID:** *2602331*
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