SPECIFIC DUTIES
The Regional Marketing Manager for Japan and Korea is responsible for strategically developing; driving and executing the annual regional marketing plans, based upon measurable quarterly goals and objectives.
The Regional Marketing plans include working alongside the regional Heads of Sale to strategically define the approach to market, refine the global GTM strategy to adapt it to the local market, plus engage with the appropriate sales team in order to achieve the pipeline goal of the region. This also includes working in conjunction with senior leaders within the regional infrastructure across sales, product marketing, marketing operations, sales engineers, communications, demand-gen and the other functions, the individual will enable acceleration of enterprise grade B2B regional marketing campaigns and programs.
Measurable goals are based on marketing pipeline and won deals, engagement, brand awareness and operational efficiency to demonstrate a full understanding of customer demands and segments critical to the success of the business.
The role also has clear responsibility to define, create and execute cross-regional campaigns which can be leveraged through the world as applicable. The role will align and leverage positioning, messaging, and other information regarding products and services to target and generate high quality leads and pipeline.
KEY ACTIVITIES AND RESPONSIBILITIES
As a Regional Marketing Manager, you are accountable for:
Develop and execute the regional marketing plans in coordination with sales and functional marketing teams. The regional plans must be aligned with the global marketing strategy and customized for the region. The plans must include top-, mid- and lower-funnel regional programs to accelerate leads and opportunities through the funnel.
Localisation - define the strategic approach to localised web content, product assets and communications including nurture and digital programmes
Online – Ensure local online presence in key media and channels with key search terminology for the region, develop localised pages, landing experiences and promotions based on market needs
Digital – Define and execute a localised digital programme which adds value to the strategic approach of the region, such as programmatic retargeting, awareness, multi-touch engagements, webinars
Events - Plan and execute both strategic C’level events plus core tradeshows in region
ABM - Develop and implement vertical demand generation campaigns focused on the core verticals identified for the regions.
Partner closely with Sales teams to get aligned on the regional strategy supporting regional goals, and ensure an efficient lead management
Work with Marketing and Sales Operations to measure, understand and refine ROI measurement utilising systems including PowerBI, Salesforce.com and Pardot in support of leads, pipeline, revenue and awareness goals
Be a proactive contributing member of one of the global tiger teams in Digital and Field Marketing: Analysis, Nurture, ABM etc.
Manage regional marketing budget and schedule the regional marketing calendar for the year
Research, evaluate and select new marketing programs, partners and vendors, to drive demand generation and pipeline.
Serve as the point person for all marketing activity in the region
KEY KNOWLEDGE AND EXPERIENCE
To be successful in your role, you will have demonstrated and/or acquired the following knowledge and experience:
7+ years of experience in relevant marketing role for enterprise high-tech software companies in Japan – preferably SaaS
Proven track record in Field/ Regional Marketing for B2B companies in Japan, with proven ability to deliver consistently strong measurable results. This includes inbound and outbound, paid media, social marketing, events, webinars, SEO, PPC, account-based marketing.
Proven experience working closely with Sales teams, including joint planning and execution, driving disciplined lead follow up, and earning trust as a strategic business partner.
Experience with Korean market and culture is a plus. Korean language is also a plus.
Must have a solid understanding of lead management and sales funnel management.
Demandbase, 6Sense, Salesforce.com, Pardot or Marketo experience highly desirable
Strong Japanese copy writing and editing skills
Highly proficient with Excel, PowerPoint and other MS Office software applications
Excellent organizational skills with the ability to run multiple projects and meet deadlines
The ability to work in a collaborative environment, flexible and a great team player.
Data-driven, goal and result-oriented.
Creative, high energy and resourceful. Hands-on and self-motivated, adaptable problem-solver.
Autonomous and proactive, at ease with remote team / management.
Energetic and empathetic, willing to attitude.
REQUIREMENTS
Language Skills: Fluency in English is a must. Fluent in Japanese and in English
International business travels are required
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