WHY CRACKER BARREL
What is it like to work at Cracker Barrel? It feels like...
Care beyond the table At Cracker Barrel, we are a team. From the moment you join Cracker Barrel, you should feel cared for, confident in your role and like you belong.
Opportunities to fill your cup Here at Cracker Barrel, we believe in providing opportunities for growth and development and setting you up for success within our walls and beyond. From day one, you'll have hands-on, role-specific training and the ability to engage in peer-to-peer learning.
A warm welcome For five decades, we have focused on creating a Pleasing People® brand that inspires a home away from home feeling for each other and our guests. We work hard to inspire a sense of belonging that continually motivates our teams from the newest to the most tenured employees.
Serving up the care and career you crave.
WHAT YOU'LL DO
Responsible for leading, managing, and administering the Cracker Barrel Gift Card program, collaborating with cross-functional teams to grow sales and customer satisfaction. Work with day-to-day teams and leadership to develop and distribute monthly/quarterly/annual reporting on gift card marketing across third party, in-store, online, and B2B.Cracker Barrel Gift Card ProgramDevelop short-, mid- and long-term Gift Card plans and sales objectives aligned with brand priorities and execute sales and marketing strategies to support plansWork cross-functionally with internal resources (Merchandising, Guest Relations, and Retail Operations) to increase the Gift Card program sales, maintain guest satisfaction, and formulate program policies and procedures.Develop seasonal promotions initiatives to facilitate growth. Collaborate with retail team seasonal accents to help sell cards and increase average order size.Coordinate with Merchandise group to ensure 100% satisfaction on card orders and inventory management. Integrate with Guest Relations bulk sales and develop approval process to protect brand reputation and imageEstablish and manage a distributor network to target the B-to-B business. Directly manage outside sales force and protect and service internal house accounts. Manage the third party distribution channel and develop business plans that continue growth of the program. Assists with new distributor contract negotiations.Gift Card Program Development and Supporting AnalyticsMonitor and analyze Gift Card sales through various databases and publish/QC dashboard reporting to appropriate stakeholdersPrepare Gift Card program reports including revenue, redemption, response, and engagement relative to total company sales performance for various customer segmentsCreate, report and forecast financial plans for the Gift Card programSubmit regular progress reports for the Gift Card program details including actual and projected sales, general sales observations, recent activities and short-term plans for existing and targeted accounts, marketplace trends, and pricing/contracting developments, competitive activityFacilitate, prepare for, and lead monthly and year-end business reviews
WHAT YOU'LL NEED
Bachelor's degree in Finance, Accounting, Marketing, Statistics, Business or related field (or commensurate experience) required.
5+ years experience managing and leading Gift Card programs (preferably in hospitality or retail industry)
Experience working with gift card partners such as Cashstar, InComm, and Blackhawk. Knowledge of gift card regulations and compliance.
Active participation in the Retail Gift Card Association, a plus
WHAT'S IN IT FOR YOU
Compensation and Bonuses: Competitive Annual Salary | Annual Bonus Opportunities
Care for Your Well-being: Medical, Rx, Dental and Vision Benefits on Day 1| Life Insurance and Disability Coverage | Paid Vacation/Employee Assistance Program
Growth and Development: Business Resource Groups | Tuition Reimbursement | Professional Development
Invest in Your Future: 401k Plan with Company Matching Contributions at 90 days | Employee Stock Purchase Program
Even More to Look Forward to: 35% Discount on Cracker Barrel Food and Retail items
ABOUT US
For more than 50 years, we have committed to serving up a sense of warmth and hospitality across hundreds of stores across the country. We believe in providing opportunities for growth and development for our 70,000 plus team members and take pride and comfort in that enduring Cracker Barrel hospitality. It's something our employees and guests can count on now and into the future as we welcome new employees, guests, and experiences. Just like uncovering a delightful find in our stores, there is potential for discovery and fulfillment in every job at Cracker Barrel.
PURSUE THE CAREER YOU CRAVE - APPLY NOW
Cracker Barrel is an equal opportunity employer.
Qualified applicants are considered for all positions without regard to race, color, religion, sex, sexual orientation, genetic information, national origin, age, marital status, medical condition, disability or any other class expressly protected by law.