Why GM Financial? 

GM Financial is the wholly owned captive finance subsidiary of General Motors and is headquartered in Fort Worth, U.S. We are a global provider of auto finance solutions, with operations in North America, South America, and the Asia Pacific region. Through our long-standing relationships with auto dealers, we offer attractive retail financing and lease programs to meet the needs of each customer. We also offer commercial lending products to dealers to help them finance and grow their businesses.

At GM Financial, our team members define and shape our culture — an environment that welcomes new ideas, fosters integrity, and creates a sense of community and belonging. Here we do more than work — we thrive.

Our Purpose: We pioneer the innovations that move and connect people to what matters.

About the role

If you're passionate about delivering impactful marketing strategies and thrive in a collaborative, fast-paced environment, GM Financial may be the perfect place for you.

The Product Marketing Manager III will lead high-profile marketing initiatives that align with business goals and elevate the customer experience across B2C and B2B channels. This role is responsible for developing and executing go-to-market strategies, managing customer communications across the journey, and driving alignment across cross-functional teams. You’ll be a strategic thinker with a deep understanding of digital marketing, campaign development, and agile methodologies.

You’ll collaborate with stakeholders across the GM Enterprise to ensure marketing efforts are customer-centric, data-informed, and results-driven. You’ll also lead and mentor team members, fostering a culture of innovation, trust, and continuous improvement.

In this role you will:

Direct and create high-profile marketing initiatives that align with business needs and deliver exceptional customer experiencesCollaborate with cross-functional teams to ensure timely execution of campaigns and initiativesManage customer communications across all touchpoints, ensuring alignment with marketing strategies and business objectivesPartner with product managers and marketing teams to define and implement goals, strategies, and campaignsBuild and maintain strong relationships with key stakeholders to support B2C/B2B marketing strategies through influence and leadershipPrioritize marketing initiatives to align experiences across channels and drive optimal business outcomesContribute to strategic planning by combining customer insights and business cases to shape future marketing roadmapsAnalyze market and competitive research to anticipate trends and inform marketing strategiesServe as a subject matter expert for go-to-market activitiesMeasure and report on campaign effectiveness, providing insights and recommendations for optimizationChampion GM Financial’s vision and strategic goals, translating them into impactful marketing features and enhancementsLead and mentor a team responsible for executing product marketing strategiesFoster a culture of trust, innovation, continuous improvement, and excellence

Experience:

Bachelor’s Degree in a related field or equivalent experience required; Master’s Degree preferred

Work Experience: 7–10 years in product marketing or a similar role required

What We Offer: Generous benefits package available on day one to include: 401K matching, bonding leave for new parents (12 weeks, 100% paid), tuition assistance, training, GM employee auto discount, community service pay and nine company holidays.

Our Culture: Our team members define and shape our culture — an environment that welcomes innovative ideas, fosters integrity, and creates a sense of community and belonging. Here we do more than work — we thrive.

Compensation: Competitive pay and bonus eligibility 

Work Life Balance: Flexible hybrid work environment, 2-days a week in office

 

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What makes you a dream candidate?

Deep experience in product marketing, campaign development, digital marketing, and agile methodologies

Proven success working in a matrixed organization with cross-functional teams

Strong leadership skills with the ability to inspire, influence, and collaborate effectively

Demonstrated ability to manage multiple projects, prioritize tasks, and meet deadlines

Innovative thinker with creative problem-solving abilities

Self-starter who can take initiative and drive projects from concept to completion

Strong analytical skills with the ability to interpret data and deliver strategic insights

Excellent communication, presentation, and interpersonal skills

Ability to synthesize complex information and communicate it clearly to stakeholders

Experience developing and managing marketing roadmaps and campaign enhancements