ROLE SUMMARY

The Senior Product Manager for Hympavzi will lead the successful launch and growth of Hympavzi in the Korea market.
This role is responsible for translating global brand strategy into strong local execution through integrated brand planning, cross‑functional collaboration, and customer‑centric commercialization, in line with Pfizer’s launch excellence and marketing transformation principles.

ROLE RESPONSIBILITIES

Brand Strategy, Launch Excellence & Integrated Planning

Lead the end‑to‑end Hympavzi launch in Korea, aligned with Pfizer’s Launch Excellence framework and stage‑gated governance

Translate International Brand Strategy into a robust local Brand Plan & Operating Plan, grounded in clear “Where to Play / How to Win” choices

Own Integrated Brand Planning (IBP), ensuring tight alignment across Brand Strategy, ICP, Medical, Access, Supply, and Field execution

Drive Must‑Win Moments (MWMs) across the patient and HCP journey, addressing unmet needs and treatment trade‑offs

Leverage early‑launch market learnings and RWE insights to continuously refine launch and post‑launch strategies

Integrated Planning & Omnichannel Marketing

Develop and manage Integrated Channel Plans (ICP) for both short‑term launch and long‑term growth

Drive customer‑centric omnichannel execution across priority HCP and stakeholder segments

Collaborate with internal and external partners (ICO, CMO, agency teams) to ensure content effectiveness, consistency, and reuse

Continuously optimize plans based on performance data, insights, and market feedback

Sales Collaboration & Field Enablement

Partner closely with Sales to develop and execute a clear Plan of Action (PoA)

Translate brand strategy into actionable field strategy and launch priorities

Define, track, and monitor key performance indicators (KPIs) to assess execution quality and business impact

Act as a strategic partner to the field to ensure strong launch readiness and execution excellence

Cross‑Functional Leadership

Work effectively across cross‑functional teams including Medical, Health & Value, Regulatory Affairs, IPC, CEI, GSC, SOQ, Legal, and Compliance

Understand interdependencies across functions and proactively manage risks impacting launch success

Foster collaborative and agile ways of working to support timely and high‑quality decision‑making

Market Insight, Forecasting & Performance Management

Analyze market intelligence, customer insights, and competitive dynamics to inform strategic decisions

Develop accurate sales forecasts based on market assumptions, access scenarios, and business strategy

Identify growth opportunities within the hemophilia market and proactively address risks

Collaborate closely with GSC and alliance partners to ensure stable demand and supply management

Financial & Resource Management

Manage brand budgets responsibly to ensure spending is aligned with strategic priorities

Demonstrate strong financial discipline to support sustainable and profitable growth

Stakeholder & Customer Engagement

Build and maintain positive, compliant relationships with key customers and opinion leaders

Understand stakeholder needs and expectations to deliver meaningful value through brand initiatives

Support the establishment of Hympavzi as a differentiated and trusted treatment option in the hemophilia ecosystem

BASIC QUALIFICATIONS

Bachelor’s degree or above

PREFERRED QUALIFICATIONS

Preferably 3 years or above marketing experience or relevant experience in the pharmaceutical industry ( Job level depends on candidates' experience)

Experience in launch management and/or specialty care (rare disease experience preferred)

Strong strategic, analytical and communication skills

Fluency in spoken and written both Korean & English

Good interpersonal & communication skills

Strong customer focus

Strong drive for results

Innovative & Creative thinking

Strong teamwork

High ethical standards (Integrity)

  
Work Location Assignment: On Premise

  
Work Location Assignment: On Premise

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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