Responsibilities of the Senior Product Manager include the following:

Perform a range of activities to effectively market assigned products, such as conducting market research; overseeing product development and design; setting prices; launching new products; overseeing advertising campaigns; and monitoring sales performance. 

Monitor, analyze, and evaluate market trends, consumer behaviors, and competitor activity to identify market opportunities for the product. 

Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas, identify product/service features that need to be changed to meet customer needs, and liaise with other areas of the organization (for example production, research and development) to implement these changes. 

Prepare sales forecasts and budgets; monitor sales volume, revenues and costs against forecasts; and adapt plans to improve the sales performance of the product/service. 

Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product that are effective and appropriate for the target audience. 

Manage the product portfolios to reach the goals of SKU reduction, consolidation and rationalization.

Co-work with R&D on research, design, planning, development and evaluation of new advanced technologies, translating customer requirements or strategic business objectives into final product design. 

Involve in assessment of customer's application needs, provide modeling and simulation testing, and deliver application functionality. 

Coach less experienced team members and help them resolve problems.