**Purpose of the position** : Brand owner responsible for localization of corporate strategy and execution of campaigns, manage dynamic market situation in oncology which requires agility and strong rapport with key influencer. **Accountabilities:** -Brand Strategic Planning: Literacy of Marketing and ICP planning process; Able to translate corporate brand strategy into local market -Competition and Market Assessment: Gain market insights to reflect competitors' activities and strategy; Gain market insights to reflect excellent understanding of the physicians' clinical practice; -Implementation Excellence: Translate ICP plan into implementable campaigns; Implement impactful campaigns; Develop impactful promotional message and relevant materials according to strategic segmentation; Setting of effective KPIs to measure campaign success and overall brand strategy; -In Business Case Literacy: Able to create business case with reasonable assumptions to support business decision ; -Risk and Opportunity Assessment: Create a complete patient journey model and identify opportunities; Analyze external opportunities and threats with market intelligence; **Education and Requirement** -Having solid Oncology Marketing experience and oncology knowledge. -University graduation; -Being experienced in brand management, project management, analytical skill, strong communication skill, strong sense of accountability **Ready to Contact Us?** Please contact our Recruiting Team: HK: joyce.he@boehringer-ingelheim.com **Position Area** Marketing **Position Location** Hong Kong **Organization** Boehringer Ingelheim (HK) Ltd. **Schedule** Full time All qualified applicants will receive consideration for employment without regard to a person’s actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.