Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:

Career development with an international company where you can grow the career you dream of.Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.An excellent retirement savings plan with a high employer contribution.Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity
This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology. 

As the Senior Product Manager, Omnichannel Insights, you will work cross-functionally to evaluate omnichannel marketing performance across patient-facing digital platforms. Your insights will directly transform our strategy and execution across the organization.

What You’ll Work On

Analyze performance data from patient support programs to identify trends, gaps, and opportunities for optimization.

Develop and deliver insights that inform omnichannel marketing strategies and improve patient engagement.

Collaborate with marketing, analytics, and commercial teams to align insights with business objectives.

Design and refine measurement plans to evaluate program effectiveness and align on performance benchmarks with key stakeholders.

Collaborate with analytics teams to build and scale reporting capabilities, ensuring visibility and alignment across teams.

Drive continuous improvement in campaign performance across customer journeys and digital engagement channels.

Translate complex data into clear, actionable recommendations for senior leadership.

Required Qualifications

Bachelors Degree with at least 4-6 years of related experience, with at least one year of experience in marketing or product management, or MBA with 1-3 years of related experience in marketing, analytics, or product management.

Experience in customer-facing omnichannel marketing (e.g., web, CRM, SMS, mobile apps).

Experience with Salesforce Marketing Cloud (SFMC) and Power BI/Tableau/Adobe Analytics/similar.

Strong presentation & communication skills, strategic planning, critical thinking and analysis of market conditions.

Preferred Qualifications

A customer-centric mindset.

Experience in pharmaceuticals, medical devices, or other regulated industries.

Self-starter with a high degree of self-confidence, intellectual curiosity, and a strong sense for identifying value and opportunities.

Excellent oral and written communication skills, with the ability to interact effectively with all levels of management.

Able to collaborate effectively across marketing and operations functions and with stakeholders at all organizational levels.

Deep understanding of the digital health and diabetes management landscape.

Experience managing external agencies and collaborating with internal analytics and IT teams to deliver business solutions.

Ability to identify and define business questions and develop strategic, analytical, and financial frameworks to support decision-making.

Consulting experience with a focus on marketing, analytics, or digital transformation.

Apply Now

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: https://abbottbenefits.com/

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at abbott.com, on LinkedIn at https://www.linkedin.com/company/abbott-/, and on Facebook at https://www.facebook.com/AbbottCareers.

The base pay for this position is $128,000.00 – $256,000.00. In specific locations, the pay range may vary from the range posted.