Purpose & Overall Relevance for the Organization: 

Be a consumer, culture and sport expert, with a passion and willingness to bring culture and sport together 

Support in influencing and executing the category direction 

Support in working with all necessary functions to deliver the category business objectives 

Support in creating ranges within the category from both an image and commercial point of view, while actively connecting with GTM and Merchandising 

 

Key Responsibilities:  

Support the director in influencing and implementing strategic category direction while proactively assisting in range direction. 

Assist in identifying new business opportunities to drive innovation and commerciality, ensuring alignment with brand and business unit (BU) strategies. 

Provide product creation process expertise, ensuring all tasks are executed within set timeframes while maintaining product excellence. 

Act as a role model for the team, supporting the product creation process and fostering a collaborative environment. 

Facilitate strong cross-functional relationships with interlinked departments to enable an efficient product development process. 

Conduct business analysis, draw insights, and support actions that drive profitability and efficiency. 

Leverage strong knowledge of product information systems and interlinking functions to ensure clarity on timelines and processes. 

Contribute high-level product expertise to create industry-leading products and support discussions with markets and retailers. 

Prepare and present ranges and business-related topics with the appropriate structure and audience in mind. 

Collaborate with Go To Market (GTM) counterparts to integrate GTM direction into relevant ranges. 

Take ownership of specific projects that optimize category performance, working independently while providing updates to leadership. 

Support direct reports (if applicable), ensuring structured onboarding, functional skill development, and alignment with team goals. 

Maintain a strong understanding of the NAM marketplace, competitive landscape, and key consumer insights to inform decision-making. 

Provide operational support to ensure the BU vision, strategic objectives, and financial targets are met, while helping guide creation teams in executing brand strategies. 

 

Authorities: 

Personnel managed – if applicable   

Budget managed – no    

 

Key Relationships:  

Steer a strong relationship and ensure constant dialogue/feedback with  

business unit and across other BU´s 

cross-functional team (Design, Development, GTM, Sports Marketing, Materials, Costing, Planning) 

markets and relevant third parties 

 

Knowledge, Skills and Abilities:  

Lateral thinking and challenge status quo 

Communication skill set, including effective negotiation and clear transportation of information 

Step up to conflicts, work towards a diplomatic solution 

Be open for change, support execution of change management 

Cooperate effectively to maintain and develop trustful relationships 

Basic leadership skills 

Work independently as well as part of a team  

Efficiently plan and prioritize daily work 

In-depth knowledge of respective product category  

Advanced analytical skills, be solution driven and result oriented 

Ability to travel 

Passion for sports 

 

Requisite Education and Experience / Minimum Qualifications:  

 

College degree, preferably in marketing/business/textile/fashion 

Minimum of 5 years Product Marketing experience with APP, FTW or ACC background  

Experience in trade or sales is helpful 

Fluent in English  

PC skills (MS Office programs)