Mission Overview & Responsibilities: 

The New York Times is hiring a Senior Product Manager, Ad Experience to define our strategy for continued growth and expansion in our digital advertising business, with a focus on our Games products. You will lead a cross-functional product development team to lead the evolution of ad products and our programmatic tech stack to deliver innovative, high-impact advertising experiences that fuel sustainable revenue growth. Your product development team consists of product managers, engineers, data analysts, and designers.

The Ad Experience team is responsible for our digital advertising monetization strategy across our surfaces, balancing the needs of our advertisers and maintaining a premium experience for our users. You will manage the ad monetization strategy of our Games experiences, considering the right moments to deliver an advertiser's message, and improving on the types of formats and placements that create new incremental revenue opportunities. You will also define our programmatic ad tech stack and seek opportunities for yield optimization.

You will collaborate with the Games product, design, data, and engineering teams to build a thoughtful ad strategy that reflects our user and enterprise goals, execute that strategy and measure its effectiveness. You will also collaborate with members of the advertising department, including ad product marketing, sales, planning, and ad ops teams to understand advertiser needs and support our go-to-market strategy.

This is a hybrid position based in our New York City office.

Responsibilities:

Product Strategy

Be the domain expert for our Games advertising business and help define its growth trajectory

Create short and long-term product visions by identifying unmet needs

Conduct user sessions to better understand our users - from Advertisers to readers to internal operations

Product Execution

Develop and prioritize the product strategy for your portfolio based on partner needs, industry opportunities, and established performance metrics, and input from partners and company leadership

Lead the product development lifecycle from discovery to delivery

Define performance metrics and counter-metrics for product area

Stakeholder Management

Lead meetings with clear goals, agendas, and action items

Ensure agreement by communicating your team's priorities and roadmap, and soliciting feedback

Demonstrate expertise communicating at all levels of the organization

Team Health

Facilitate an inclusive team

Coach and mentor product managers on the team

Provide unsolicited, constructive, and actionable feedback to colleagues

Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

You will report to the Director of Ad Experience

Basic Qualifications: 

5+ years of digital product management experience

2+ years of experience working in Ad Tech

Experience collaborating in a matrix environment with a variety of teams and experts, and working with marketing and operational partners

Experience summarizing user data and customer research into applicable product insights

Experience discovering new capabilities, tactics, and information to help grow business and goals

Preferred Qualifications: 

1+ years experience of exposure to app ad monetization or or mobile gaming

1+ years management experience, or comparable mentorship or leadership experience within a product org

Experience working in a media company with exposure to programmatic and direct sold products

#LI-Hybrid

REQ-018736