Job purpose

This position is to drive revenue growth and margin expansion for Heineken Vietnam to drive sustainable and profitable growth in a consumer and customer centric way via key RMG levers:

Brand Portfolio Pricing

Price pack architecture

Mix Management

Customer Discount & Trade Terms

Promotion management

 

Key Responsibilities:

Lead Pack and Price Architecture & Portfolio Mix Agenda:

Collaborate with CMI to build deep consumer and shopper insights to understand the consumption occasions, shopping missions across channels etc. to identify the white space and opportunities in our portfolio.  Shape and develop pack & price architecture strategy for meaningful differentiation across different channels & consumption occasions in collaboration with cross-functional teams, especially brand teams.  Build an end-to-end value chain and implementation plan for PPA initiatives and lead cross-functional teams to bring the initiatives into market.  Establish PPA review protocols for existing and new packs and continuously shape the PPA strategies with new insights and business needs.  Define pack roles, channel focus, distribution target etc. for existing and new packs to proactively drive mix management to reflect strategic intent.  Establish portfolio mix performance review protocols and conduct routine updates to generate insights, drive business discussions and actions. 

Lead annual portfolio rationalization exercise:

Drive channel/customer mix agenda Establish channel/customer mix performance review protocols and conduct routine updates to generate insights, drive business discussions and actions.  Collaborate with trade marketing team on shaping channel/customer strategies Act as Business Unit RMG Champion, ensuring alignment and communication of performance Acting as RMG Champion at BU level to Support RMG Agenda Communication (Monthly RMG KPI Performance) Timely Update Local Insight, competition landscape to take corrective action

 

Qualifications and Experience:

University degree, Master business / finance is a plus Bachelor’s degree required (MBA preferred). Strong academic background from leading universities is an advantage More than 10 years in revenue management or commercial functions (CMI/trade marketing/shopper marketing/category management), preferably in multinational FMCG or research houses (Nielsen/Kantar) or consulting firms. Strategic thinking: able develop insights from data and translate insights to strategy Intellectual curiosity: analytical and curious to understand the data, the context behind the data and striving to connect the dots and formulate a picture Good storytelling skills Change management, resilience in VUCA/TUNA environment, and collaboration across functions. Ability to communicate effectively with, engage and influence stakeholders of all levels (peers, leaders and subordinates) Commercial acumen: deep understanding of commercial drivers in FMCG industry