*D.R. Horton, Inc., the largest homebuilder in the U.S**.,*was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high-quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website atwww.drhorton.comfor more information. **D.R. Horton, Inc.**is currently looking for a*_Senior Paid Search and AI Discovery Manager_*. The right candidateis responsible for the strategy, execution, and performance of paid search programs across existing and emerging search platforms. This role oversees large-scale, multi-market campaigns, ensuring alignment with business objectives, effective demand capture, and consistent performance across national and division-level initiatives. *Essential Duties and Responsibilities*include the following. Other duties may be assigned. * Develop and implement paid search strategies across national and division-level campaigns to support lead generation, sales, and market growth objectives * Design and maintain scalable campaign structures to support multi-market operations while ensuring performance visibility and governance * Oversee campaign execution and optimization, including keyword strategy, bidding frameworks, audience targeting, ad copy, and landing page alignment * Implement and manage automation strategies, including Smart Bidding and platform tools, while maintaining performance controls * Direct performance analysis and testing strategies, including A/B testing across keywords, ads, bidding strategies, and landing pages * Establish and maintain performance measurement frameworks, including tracking, attribution alignment, and funnel-based reporting * Identify performance gaps across markets, diagnose root causes, and implement corrective action plans to improve results * Lead and manage agency relationships and/or internal resources, ensuring accountability for execution quality and performance outcomes * Collaborate with marketing, analytics, web, and CRM teams to align paid search with broader demand generation strategies * Maintain documentation of campaign structures, optimization standards, and reporting methodologies * Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company **Education and/or Experience** * Bachelor’s degree in Marketing, Business, Analytics, or related field * 7–10 years of paid search experience in enterprise or multi-market environments * Experience managing large-scale campaigns, budgets, and agency or team performance * Ability to translate performance data into actionable strategies and business recommendations * Advanced knowledge of paid search platforms, campaign optimization strategies, and attribution methodologies * Demonstrated leadership in managing campaigns, resources, and external partners * Ability to apply common sense understanding to carry out instructions furnished in written and oral form or via DRH applications * Ability to sit for majority of 8-hour workday; use hands and fingers to handle or feel; reach with hands and arms; talk and hear. Specific vision abilities required by this job include close vision and peripheral vision * The noise level is generally moderate **Preferred Qualifications** * Experience with campaign management tools * Experience with attribution modeling and multi-touch measurement * Experience managing national and localized campaign strategies within a single portfolio Come join a winning team with a Fortune 500 company! We are growing fast and are looking for enthusiastic attitudes and team players to join our success. We offer an excellent benefits package including: * Medical, Dental and Vision * 401(K) * Employee Stock Purchase Plan * Flex Spending Accounts * Life & Disability Insurance * Vacation, Sick, Personal Time and Company Holidays * Multiple Voluntary and Company provided Benefits */*Build YOUR future with D.R. Horton, America’s Builder.** */**/*#WeBuildPeopleToo*/* **Job:** **Marketing* **Organization:** **Corporate* **Title:** *Senior Paid Search and AI Discovery Manager* **Location:** *TX-Arlington* **Requisition ID:** *2602332*