Hunghom, Kowloon, Hong Kong
1 day ago
Senior Officer, Agency Development, Promotion & Communications

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

To support the overall sales strategy and promotional efforts of the Department.  Uplift the marketing presence of Sun Life MDRT in the market, as well to promote Agency Value Proposition and the three elements under AVP – Collaborative, Progressive, Impactful around the initiatives and programs under agency development, promotion and communication. 

Preferred skills

Understand agency culture, Sun Life agents, understand their needs and behavior.

Creative thinking for developing engaging promotions.

Stay up-to-date market trends.

Good problem-solving skills for developing innovative strategies.

Positive mindset to work with agencies and to create successful events and initiatives to get buy ins from agencies.

Excellent Communications and interpersonal abilities.

Ability to work both independently and collaboratively in a team and fast-paced environment.

Detail-minded and good with figures.

Qualifications

Diploma or above

5 years related experience

Responsibilities

Assist in formulating and implementing sales and development strategies in promoting Sun Life Agency Value Proposition through various channels, both internally and externally (digital, print, events).

Promote MDRT Whole Person Concept and deliver the competitive edges and differentiations of Sun Life MDRT in market.

Support the creation and execution of agency campaigns to deepen Sun Life MDRT culture among agencies and recognition programs to engage agencies.

Develop promotional materials, presentations, and communication strategies to effectively convey to agencies.

Collaborate with Marketing Department on promoting marketing events and engage agencies e.g. DragonBoat, Run, Concert /Sponsorship, Roadshows etc. throughout the year.   

Work closely with Training Department on training program design and execution to build agency mindset, skills and uplift agency abilities to achieve MDRT, COT and TOT. 

Assist in collaborating with various departments to ensure alignment on agency incentives and campaigns are in place.

Job Category:

Channel Management

Posting End Date:

29/12/2025
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