Company Description

PSS® is part of Eurofins Scientific, an international life sciences company, providing a unique range of analytical testing services across multiple industries, through a network of over 950 laboratories in 60 countries, and c.a. 63,000 employees.

We have an exciting opportunity for a creative marketing professional with proficient communication skills to join our business development team.  This Senior Marketing Specialist will own strategy and develop and execute marketing campaigns, create collateral to help expand our business with the additional goal of increasing brand awareness for our Insourcing service model. We are looking for a creative individual, with excellent writing skills offering innovative ideas to increase lead generation through content marketing.  The first project for this position is to support the PSS website transition.

If you’re looking for a rewarding career, a place to call home, apply with us today!  

Job Description

Key Responsibilities for website transition

Create plan and timeline for the transition of the website and country sitesWork with leadership and team to assess current website and plan for structure on new website, including taxonomyCreate plan for current content transition and ongoing new content creationDevelop copy for website for new pagesImplement SEO/Meta data for webpagesSource and edit images for each page and prepare alt text for each image usedDesign template with available web components in Umbraco 13Create webpages using template and components with approved copy and imagesWork with leadership to determine what content country sites will containWork with country site owners to build country specific webpages as Eurofins.com adds new countriesWork with global website team to manage redirects to ensure 3rd party links do not breakWork with global website team and digital agency to transition administrative rights of websiteWork with global marketing teams to ensure URLs for marketing campaigns are updated when site goes live, including LinkedIn, Google Ads, promotional materials, etc.Track, analyze, and compare website traffic and data during and after transitionSupport launch of new site, including hypercare phase, any troubleshooting, advertising/promotionsWork within branding guidelines

 

Key Responsibilities

Ability to work autonomouslyWebsite Content Management System (CMS) experience (Umbraco)Website content strategyPhotoshop or photo editingSEO expertiseWriting and editingDesign, implement and manage marketing campaigns (both digital and traditional) to generate leadsCreate collateral and promotional contentEnsure all content is created in accordance with Eurofins standardsAnalyze sales data and campaign performance metrics to evaluate effectiveness of marketing strategies to optimize future campaignsCollaborate cross-functionally with global teams to ensure marketing campaigns align with corporate requirementsOwn strategy and develop content for various platforms including website, blogs, social media to generate leadsDirectly contribute to building and maintaining a strong and consistent brand identity through effective marketing strategies and communicationReview and update sales collateral including presentationsCreate presentations in response to client RFI/PsMarket Research to identify customer trends, competitor offerings and demographic dataCollaborate with marketing in the Eurofins network of companiesSupport conferences, meetings and tradeshows as needed

Qualifications

Minimum Requirements

Bachelor’s degree in Marketing, Communications, or related fieldMinimum 5 years of business-to-business professional services marketing experienceProficiency in marketing tools and platformsProficient communication skills (both verbal and written)Experience developing social media campaigns generating leadsHighly organized with excellent time management skillsCreative mindsetAbility to travel up to 25%

Preferred Requirements

Experience with and/or knowledge of an insourcing model and/or recruiting servicesKnowledge of and/or experience working in the life sciences industryDirect sales lead generation experienceKnowledge of MS CRM

Additional Information

Position is full-time, Monday-Friday, 8 a.m.-5 p.m., with additional hours as needed as workloads demand. 

Excellent full-time benefits including comprehensive medical coverage, dental, and vision optionsLife and disability insurance401(k) with company matchPaid vacation and holidays

Eurofins USA PSS Insourcing Solutions is a Disabled and Veteran Equal Employment Opportunity employer.