Work where everymomentmattersEvery day more than Hartford HealthCare employees come to work with one thing in common Pride in what we do knowing every moment matters here We invite you to become part of Connecticutrsquos most comprehensive healthcare networkThe Senior Marketing Specialist is responsible for strategically developing planning and organizing omnichannel brand and consumer facing marketing projects that drive brand awareness engagement and conversion for Hartford HealthCare The Senior Marketing Specialist collaborates closely with the Brand Strategy and Marketing teams to support the functions of brand and creative development institute and service line marketing and access marketing priorities across the organization Responsibilities include but are not limited to the followingbull Provides marketing support for brand service line and access marketing initiatives by collaborating with direct team members stakeholders and leaders across the systembull Project manages omnichannel brand and marketing campaigns inclusive of video digital social media email out of home and printbull Collaborates with team members and key stakeholders on pre planning tasks for marketing campaigns collecting data and understanding the goals KPIs budgets and timelines for each projectbull Creates and organizes campaign plans inclusive of creative and project briefs audience segmentation geographic targeting flight dates budgets KPIs and reporting metricsbull Tracks records and updates marketing plan activities and assets using project management softwarebull Creates and maintains reports for all marketing and branding project lists campaigns and promotional activitiesbull Ensures all materials adhere to HHC branding guidelinesbull Participates with the Director to determine and support key initiatives for strategic brand and marketing initiativesbull Collaborates with other teams including digital marketing social media internal communications media relations events IT and strategic planningWork where everymomentmattersEvery day more than Hartford HealthCare employees come to work with one thing in common Pride in what we do knowing every moment matters here We invite you to become part of Connecticutrsquos most comprehensive healthcare networkThe Senior Marketing Specialist is responsible for strategically developing planning and organizing omnichannel brand and consumer facing marketing projects that drive brand awareness engagement and conversion for Hartford HealthCare The Senior Marketing Specialist collaborates closely with the Brand Strategy and Marketing teams to support the functions of brand and creative development institute and service line marketing and access marketing priorities across the organization Responsibilities include but are not limited to the followingbull Provides marketing support for brand service line and access marketing initiatives by collaborating with direct team members stakeholders and leaders across the systembull Project manages omnichannel brand and marketing campaigns inclusive of video digital social media email out of home and printbull Collaborates with team members and key stakeholders on pre planning tasks for marketing campaigns collecting data and understanding the goals KPIs budgets and timelines for each projectbull Creates and organizes campaign plans inclusive of creative and project briefs audience segmentation geographic targeting flight dates budgets KPIs and reporting metricsbull Tracks records and updates marketing plan activities and assets using project management softwarebull Creates and maintains reports for all marketing and branding project lists campaigns and promotional activitiesbull Ensures all materials adhere to HHC branding guidelinesbull Participates with the Director to determine and support key initiatives for strategic brand and marketing initiativesbull Collaborates with other teams including digital marketing social media internal communications media relations events IT and strategic planningEducationmiddot Bachelorrsquos degree is requiredExperiencebull years of marketingbranding project management account management or related capabilitiesbull Experience and understanding of marketing and advertising channels including streaming digital social and traditional channelsbull Experience working on or with a creative team Understanding of advertising sizes and specifications a plusbull Experience developing omnichannel marketing campaigns from planning to executionWe take great care of careersWith locations around the state Hartford HealthCare offers exciting opportunities for career development and growth Here you are part of an organization on the cutting edge ndash helping to bring new technologies breakthrough treatments and community education to countless men women and children We know that a thriving organization starts with thriving employees we provide a competitive benefits program designed to ensure worklife balance Every moment matters And this isyour momentEducationmiddot Bachelorrsquos degree is requiredExperiencebull years of marketingbranding project management account management or related capabilitiesbull Experience and understanding of marketing and advertising channels including streaming digital social and traditional channelsbull Experience working on or with a creative team Understanding of advertising sizes and specifications a plusbull Experience developing omnichannel marketing campaigns from planning to executionWe take great care of careersWith locations around the state Hartford HealthCare offers exciting opportunities for career development and growth Here you are part of an organization on the cutting edge ndash helping to bring new technologies breakthrough treatments and community education to countless men women and children We know that a thriving organization starts with thriving employees we provide a competitive benefits program designed to ensure worklife balance Every moment matters And this isyour moment