Austin, TX, 78703, USA
56 days ago
Senior Marketing Specialist, Ministry Marketing
**Details** + **Department:** Ministry Market Activation + **Schedule:** Full time + **Location:** Austin, TX; Partially Remote + **Salary:** $75,295.00 - $104,957.00 per year **Benefits** + **Comprehensive health coverage:** medical, dental, vision, prescription coverage and HSA/FSA options + **Financial security & retirement:** employer-matched 403(b), planning and hardship resources, disability and life insurance + **Time to recharge:** pro-rated paid time off (PTO) and holidays + **Career growth:** Ascension-paid tuition (Vocare), reimbursement, ongoing professional development and online learning + **Emotional well-being:** Employee Assistance Program, counseling and peer support, spiritual care and stress management resources + **Family support:** parental leave, adoption assistance and family benefits + **Other benefits:** optional legal and pet insurance, transportation savings and more _Benefit options and eligibility vary by position, scheduled hours and location. Benefits are subject to change at any time. Your recruiter will provide the most up-to-date details during the hiring process._ **Responsibilities** Ascension is actively seeking a creative and results-driven individual to fill the role of Sr. Marketing Specialist for Ministry Marketing for Ascension Texas, focusing on Pediatric Service Lines. In this pivotal position, you will be responsible for implementing marketing campaigns and promotional activities to support pediatric specialties and pediatric hospital brand growth. This role works to execute tactics that drive patient volume and strengthen market presence. **Key Responsibilities:** 1. Content Development: + Create compelling and relevant content for various service lines, such as Pediatric Neurosciences, Neonatology, Cardiovascular and Orthopedics. + Develop engaging written and visual content that aligns with organizational goals and resonates with patients, families and the local community (including CRM, web / digital, social, SEM, event / in-hospital promotion, brochure, signage, flier and print content) 1. Campaign Planning and Execution: + Lead the planning and execution of targeted content marketing campaigns to promote service line specialties, hospitals and drive patient volume. + Assist in decks for socialization of strategy and campaigns with key stakeholders. + Utilize creative writing and design skills across various channels, including digital, traditional media, and community outreach. 1. Hospital Promotion: + Assist in roll out of campaigns that highlight hospital services and initiatives. + Collaborate with cross-functional teams to align marketing strategies with broader organizational initiatives. 1. Collaboration with Service Line Leaders: + Work closely with service line leaders, physicians, and clinical teams to understand key strengths, offerings, and market differentiators for each service line. + Align content efforts with service line goals and collaborate on promotional activities with a focus on local relevance. 1. Multichannel Marketing: + Implement multichannel content marketing approaches to reach target audiences through various platforms. + Utilize social media, events, email marketing, and advertising with an emphasis on impactful writing and design to promote service lines and the ministry locally. 1. Data-Driven Insights: + Utilize data analytics to understand content performance, market trends, and patient preferences. + Derive actionable insights from various reporting tools to optimize strategies and improve service line and ministry promotion. + Assist in development of marketing reports for various internal stakeholders. 1. Community Engagement: + Lead content-driven community engagement / marketing sponsorship events and initiatives to build positive relationships with local communities and enhance the hospital’s and ministry's presence. + Collaborate with community organizations and partners to support health and wellness initiatives with locally tailored content. **Requirements** Education: + High School diploma equivalency with 2 years of cumulative experience OR Associate'sdegree/Bachelor's degree with 1 year of experience OR 5 years of applicable cumulative job specificexperience required. 2 years of leadership or management experience preferred. **Additional Preferences** Educational Background: + Bachelor's degree in Marketing, Communications, English, Design, Business, Healthcare Administration, or a related field. + Relevant certifications in content marketing and writing are a plus. Professional Experience: + Minimum of 3-5 years of progressive experience in marketing, with a focus on healthcare or hospital marketing. + Demonstrated experience in writing and storytelling skills. Skills and Competencies: + Strong strategic thinking, project management, and analytical skills. + Excellent communication and collaboration skills, with a focus on impactful writing and design. + Ability to work in a fast-paced environment and manage multiple priorities with strong attention to detail. Adaptability and Flexibility: + Ability to adapt to changing priorities and evolving content marketing strategies. + Ability to flex work hours when needed to support events outside of a typical daytime and weekday schedule. + Ability to work in an office or hospital setting several days each week, as needed, to support content development, collaboration with clinical teams, events and in-person meetings. \#GMDx **Why Join Our Team** Ascension is a leading nonprofit Catholic health system with a culture and associate experience grounded in service, growth, care and connection. We empower our 99,000+ associates to bring their skills and expertise every day to reimagining healthcare, together. Recognized as one of the Best 150+ Places to Work in Healthcare and a Military-Friendly Gold Employer, you’ll find an inclusive and supportive environment where your contributions truly matter. **Equal Employment Opportunity Employer** Ascension provides Equal Employment Opportunities (EEO) to all associates and applicants for employment without regard to race, color, religion, sex/gender, sexual orientation, gender identity or expression, pregnancy, childbirth, and related medical conditions, lactation, breastfeeding, national origin, citizenship, age, disability, genetic information, veteran status, marital status, all as defined by applicable law, and any other legally protected status or characteristic in accordance with applicable federal, state and local laws. For further information, view the EEO Know Your Rights (English) (https://www.eeoc.gov/sites/default/files/2023-06/22-088\_EEOC\_KnowYourRights6.12.pdf) poster or EEO Know Your Rights (Spanish) (https://www.eeoc.gov/sites/default/files/2023-06/22-088\_EEOC\_KnowYourRightsSp6.12.pdf) poster. **_Fraud prevention notice_** Prospective applicants should be vigilant against fraudulent job offers and interview requests. Scammers may use sophisticated tactics to impersonate Ascension employees. To ensure your safety, please remember: Ascension will never ask for payment or to provide banking or financial information as part of the job application or hiring process. Our legitimate email communications will always come from an @ascension.org email address; do not trust other domains, and an official offer will only be extended to candidates who have completed a job application through our authorized applicant tracking system. **_E-Verify statement_** Employer participates in the Electronic Employment Verification Program. Please click here (https://www.e-verify.gov/about-e-verify) for more information.
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