Are you a strategic, commercially minded marketer with a passion for building brands in highly regulated environments? We are seeking a Senior Marketing Manager to lead end‑to‑end marketing strategy across a dynamic FMCG healthcare portfolio, working at the intersection of brand, category, finance and customer teams.

This is a senior role for someone who enjoys ownership, influence and pace, and who can balance creativity with commercial rigour.

The role

As Senior Marketing Manager, you will take full responsibility for marketing strategy, planning and execution, while acting as a trusted partner to clients and internal stakeholders. You will play a key role in driving sustainable growth, optimising investment and developing high‑performing teams.

Key responsibilitiesProvide strategic leadership on brand and portfolio strategy, including P&L management and optimal use of marketing and sales budgetsOwn the full marketing planning cycle, from portfolio prioritisation through to implementation, evaluation and optimisationDevelop compelling communication strategies in partnership with advertising and PR agenciesMonitor and evaluate marketing performance, ensuring activity delivers against commercial and brand objectivesCollaborate with Account Managers to develop and deliver trade marketing strategiesLead client review meetings with clear objectives, strong commercial focus and actionable outcomesDeliver clear, insightful reporting on brand performance, budgets and forecastsManage monthly expenditure against budget on a detailed, line‑by‑line basisRepresent marketing expertise at customer and client meetings, demonstrating strong category and brand knowledgeOversee the creation of high‑quality presentations for clients, customers and internal sales teamsWrite clear, commercially focused briefs for external agencies and secure client approvalReview and challenge agency proposals, making recommendations grounded in insight and value creationWork closely with clients and logistics teams to ensure optimal stock levels and continuity of supplyIdentify growth opportunities through category analysis to influence NPD and future marketing plansProvide feedback on agency performance to ensure quality, service and cost effectivenessOwn client sales budgets, expenditure tracking and forecastingLead, coach and develop direct reports, agreeing development plans and providing ongoing feedbackCarry out any other reasonable tasks aligned to the role and business objectives

Experience and background

Minimum of 8 years’ marketing experience, ideally within FMCG or consumer packaged goodsExperience in Health & Beauty, OTC, licensed medicines or another highly regulated market is preferredExposure to grocery and or pharmacy retail environments is desirableProven track record of developing and delivering successful brand plans

Qualifications

Degree in a business‑related subject or equivalent experienceCIM qualification is desirable

Key skills

Strong understanding of financial KPIs and P&L drivers, including ROI, promotional evaluation, stock management and COGSIntermediate Excel skills to support commercial analysis and decision‑makingIntermediate PowerPoint skills with the ability to create clear, influential presentationsExcellent influencing and communication skills, both written and verbalComfortable working autonomously and as part of cross‑functional teamsHighly organised and pragmatic, with the ability to prioritise and adapt in a changing environment

About you

You are an experienced marketing professional with a strong commercial mindset and the confidence to influence at senior level. You thrive in fast‑moving environments and enjoy working collaboratively across functions.

Why join?

This is an opportunity to make a tangible impact on well‑known healthcare brands, work with high‑calibre partners and develop your leadership career in a business that values insight, collaboration and continuous improvement. The role offers real ownership, visibility and the chance to shape long‑term growth.

We welcome applications from all backgrounds and are committed to creating an inclusive workplace where everyone can thrive.

This role is not eligible for employer sponsored work visa. Applicants must be legally authorised to work in the UK as per Immigration, Asylum and Nationality Act 2006, section 15.

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IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com

IQVIA is committed to integrity in our hiring process and maintains a zero tolerance policy for candidate fraud. All information and credentials submitted in your application must be truthful and complete. Any false statements, misrepresentations, or material omissions during the recruitment process will result in immediate disqualification of your application, or termination of employment if discovered later, in accordance with applicable law. We appreciate your honesty and professionalism.