Senior Marketing Manager
Walgreens
Job Summary
Responsible for the overall provider and consumer marketing strategies and activation plans to that support business unit growth and profit objectives, driving demand for Walgreens products and services through sales effectiveness, health outcomes and differentiated products and services.
Job Responsibilities
Develops consumer and healthcare provider market share growth strategies and large-scale, multi-stakeholder marketing initiatives to ensure attainment of business unit objectives; increased brand recognition; and enhanced market position.Leads and monitors relationships with outside agencies and corporate shared service teams to develop and execute marketing plans and tactics such as sales representative-driven programs, advertising campaigns, media plans, promotional programs, public relations activities, trade shows, and online marketing programs.Provides strategic guidance to business units to optimize sales effectiveness, clinical excellence, customer loyalty and operational efficiency. Develops and manages marketing budgets to achieve both corporate and business unit goalsLeverages marketing expertise, market trend insights and strong industry knowledge to partner with business unit leaders.
About Walgreens
Founded in 1901, Walgreens (www.walgreens.com) has a storied heritage of caring for communities for generations, and proudly serves nearly 9 million customers and patients each day across its approximately 8,500 stores throughout the U.S. and Puerto Rico, and leading omni-channel platforms. Walgreens has approximately 220,000 team members, including nearly 90,000 healthcare service providers, and is committed to being the first choice for retail pharmacy and health services, building trusted relationships that create healthier futures for customers, patients, team members and communities.
Walgreens is the flagship U.S. brand of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), an integrated healthcare, pharmacy and retail leader. Its retail locations are a critical point of access and convenience in thousands of communities, with Walgreens pharmacists playing a greater role as part of the healthcare system and patients’ care teams than ever before. Walgreens Specialty Pharmacy provides critical care and pharmacy services to millions of patients with rare disease states and complex, chronic conditions.
The actual salary an employee can expect to receive, plus bonus pursuant to the terms of any bonus plan if applicable, will depend on experience, seniority, geographic location, and other factors permitted by law. To review benefits, please visit jobs.walgreens.com/benefits More Company information is available at www.walgreensbootsalliance.com.
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Basic Qualifications
Bachelor’s degree and at least 4 years of experience with Marketing and Advertising or High School Diploma/GED and at least 7 years of experience with Marketing and Advertising.At least 4 years of experience developing and measuring strategic marketing plans and cost benefit analyses to appropriate stakeholders, executives and senior management.Experience providing direction to field sales, managing teams across business units, and collaborating with internal and external resources to develop strategies. Executive presentation skills and business acumen.Experience with MS Office Suite.At least 2 years of experience contributing to financial decisions in the workplace. At least 2 years of direct leadership, indirect leadership and/or cross-functional leadership. Willing to travel up to 20% of the time for business purposes (within state and out of state).
Preferred Qualifications
Bachelor’s degree and at least 8 years of experience or HS Diploma/GED and at least 12 years of experience.Bachelor's Degree in Marketing.Masters degree preferred.At least 6 years of experience in strategic marketing or product marketing preferably in health and wellness industry (including managed care, pharmaceutical, and hospital systems). We will consider employment of qualified applicants with arrest and conviction records.
Salary Range: $115400 - $196200 / Salaried
Responsible for the overall provider and consumer marketing strategies and activation plans to that support business unit growth and profit objectives, driving demand for Walgreens products and services through sales effectiveness, health outcomes and differentiated products and services.
Job Responsibilities
Develops consumer and healthcare provider market share growth strategies and large-scale, multi-stakeholder marketing initiatives to ensure attainment of business unit objectives; increased brand recognition; and enhanced market position.Leads and monitors relationships with outside agencies and corporate shared service teams to develop and execute marketing plans and tactics such as sales representative-driven programs, advertising campaigns, media plans, promotional programs, public relations activities, trade shows, and online marketing programs.Provides strategic guidance to business units to optimize sales effectiveness, clinical excellence, customer loyalty and operational efficiency. Develops and manages marketing budgets to achieve both corporate and business unit goalsLeverages marketing expertise, market trend insights and strong industry knowledge to partner with business unit leaders.
About Walgreens
Founded in 1901, Walgreens (www.walgreens.com) has a storied heritage of caring for communities for generations, and proudly serves nearly 9 million customers and patients each day across its approximately 8,500 stores throughout the U.S. and Puerto Rico, and leading omni-channel platforms. Walgreens has approximately 220,000 team members, including nearly 90,000 healthcare service providers, and is committed to being the first choice for retail pharmacy and health services, building trusted relationships that create healthier futures for customers, patients, team members and communities.
Walgreens is the flagship U.S. brand of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), an integrated healthcare, pharmacy and retail leader. Its retail locations are a critical point of access and convenience in thousands of communities, with Walgreens pharmacists playing a greater role as part of the healthcare system and patients’ care teams than ever before. Walgreens Specialty Pharmacy provides critical care and pharmacy services to millions of patients with rare disease states and complex, chronic conditions.
The actual salary an employee can expect to receive, plus bonus pursuant to the terms of any bonus plan if applicable, will depend on experience, seniority, geographic location, and other factors permitted by law. To review benefits, please visit jobs.walgreens.com/benefits More Company information is available at www.walgreensbootsalliance.com.
#LI-CB1
Basic Qualifications
Bachelor’s degree and at least 4 years of experience with Marketing and Advertising or High School Diploma/GED and at least 7 years of experience with Marketing and Advertising.At least 4 years of experience developing and measuring strategic marketing plans and cost benefit analyses to appropriate stakeholders, executives and senior management.Experience providing direction to field sales, managing teams across business units, and collaborating with internal and external resources to develop strategies. Executive presentation skills and business acumen.Experience with MS Office Suite.At least 2 years of experience contributing to financial decisions in the workplace. At least 2 years of direct leadership, indirect leadership and/or cross-functional leadership. Willing to travel up to 20% of the time for business purposes (within state and out of state).
Preferred Qualifications
Bachelor’s degree and at least 8 years of experience or HS Diploma/GED and at least 12 years of experience.Bachelor's Degree in Marketing.Masters degree preferred.At least 6 years of experience in strategic marketing or product marketing preferably in health and wellness industry (including managed care, pharmaceutical, and hospital systems). We will consider employment of qualified applicants with arrest and conviction records.
Salary Range: $115400 - $196200 / Salaried
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