Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

PRINCIPAL DUTIES AND RESPONSIBILITIES:

Design and implement digital marketing initiatives to achieve business objectivesDrive website traffic, brand awareness, customer engagement and increase the leads number through existing marketing channels and online platformsProduce marketing materials for online channels including website, social media and external online mediaMonitor performance and results of digital marketing campaignsWork with internal and external parties to deliver contents of high professional standardsExplore and evaluate new marketing channels (both online & offline) suitable for our services and market segments, and proactively bring in new ideas and update market trendGather market intelligence and research to gain customer insightSupport effective and creative marketing strategies for exhibitions and related products via different channelsWork as a team to assist the total success of all exhibition products, e.g. physical exhibitions and conferences coordination

QualificationsAt least 4 years of work experience in related fieldDegree holder or above in Marketing / Advertising / Business or related disciplinePractical hands-on project management experience in campaign management and marketing automation within B2B environmentHands-on experience with Google Analytics and Facebook Ad Manager is a mustExperience with leading marketing tool such as Eloqua and HTML is an advantageExperience with Mainland China digital marketing tools is an advantageExperience in marketing agency and exhibition industry, is an advantageA self-motivated and innovative person who stays abreast of digital marketing trend and best industry practiceExcellent command in written and verbal English and Chinese (Cantonese and Mandarin).Candidate with more experience will be considered as Assistant Marketing Manager

OTHER PREFERRED ATTRIBUTES:

Cooperative, flexible and initiativeCapable to work under pressure in tight deadlines

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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