Every day, Imagine Communications is delivering billions of media moments all over the world — anywhere, anytime and on any device. Imagine Communications delivers innovative, end-to-end media software and networking solutions to over 3,000 customers in more than 185 countries, including the top broadcast facilities and the most technologically advanced sports and live-event venues.
Why Imagine?
Imagine Communications offers a generous Medical, Dental, Vision and Life Insurance package and HSA and 401(k) options with company matching. We like to make sure all our employees are safe when travelling so we’ve got travel insurance covered too. Employee Wellbeing is a priority for us, so all employees and their family have access to our EAP and Wellness programs, including LifeSpeak and Vitality. Volunteer in your community and we will pay for that too.
A Bit About The RoleReporting to the Chief Product Officer, we are looking for an experienced Senior Director of Marketing to direct and oversee our Marketing department. You will design, implement and monitor effective marketing strategies that align with our business goals by effectively managing the following:
Marketing Leadership and StrategyFunctional leadership and global cross-functional collaborationGo-to-market strategy developmentMarketing Organization, Talent and Third-Party ManagementSource, develop, and manage teamOrganizational design amidst market transformation and changesMarketing OperationsP&L management of ~ $4m annual budgetOperational execution and excellenceBrand ManagementBrand strategy and architectureBrand governanceMarketing Channels and ContentTrade show management and logistics (two large shows, twenty plus smaller shows)PR and advertising strategyDigital and social media managementField and product marketingCustomer Acquisition and GrowthProduct marketing messagingLead generation campaign managementMarketing spend attributionMarketing TechnologyMartech strategy and vendor selection/managementEmerging marketing technologiesMarketing Data and AnalyticsCustomer and marketing analytics and KPI management
Our ideal candidate has a solid Marketing background and work experience managing a team as well as a variety of promotional projects end-to-end, including paid advertising campaigns and digital marketing techniques. Your main goal will be to ensure that the Marketing department’s activities contribute to our company’s long-term success.
Key Responsibilities
Effective management, mentoring, and developing the marketing teamDevelop and execute a Marketing strategy and roadmap Develop and implement a cohesive marketing plan to increase brand awarenessSet current and long-term goals for internal teamsAccountability for the Marketing functional budgetBuild relationships with stakeholders through creative PR strategiesMonitor all marketing campaigns and improve them when necessaryPrioritize marketing projects and allocate resources accordinglyPrepare regular reports and presentations on marketing metrics for executive leadershipProvide guidance and ideas to organize effective marketing eventsDevelop positioning and messaging, for the company and product lines including development of use cases, buyer/user personae, customer lifecycle messaging, differentiated value propositions, field communications and development of sales enablement materialsWork with the product teams to identify appropriate packaging and campaign strategies that will optimize both revenue and customer buying behaviorWork closely with product line management, global sales and services teams to develop and execute launch plans for product enhancements and new products, focused on sales and account management enablementBe an expert on our buyers, how they buy, and their buying criteria; create personas and understand audience segmentation; be an expert on our competition and develop plans on how to beat themEnsure product narratives are brought to life through integrated content marketing, SEO and digital customer acquisition campaigns build drive pipeline and support revenue goals About You Proven work experience as a marketing team leader and managerAbility to travel globally up to 25% of time, varies by events and locationsPrior P&L experience and demonstrable ability to execute successful marketing campaignsExperience with CRM software and digital marketing tools and techniquesStrong leadership, communications, analytical and project management skillsStrategic mindset, with ability to make difficult decisionsExperience with working and interfacing with C-level executives and customer contactsSolid knowledge of SEO, web analytics and Google AdwordsExperience with Asana, Eloqua, Microsoft Teams / Power BI, Salesforce, and Oracle software tools preferred Celebrating difference, together strongerAt Imagine Communications, we don’t just accept difference — we celebrate it, we support it, and we thrive on it for the benefit of our customers, our employees, our products, and our communities. We are committed to providing an environment of mutual respect. Imagine Communications is proud to be an equal opportunity workplace and is an affirmative action employer. Options Apply for this job onlineApplyShareRefer this job to a friendRefer Sorry the Share function is not working properly at this moment. Please refresh the page and try again later. Share on your newsfeed Connect With Us! Facebook: www.facebook.com/ImagineCommsCorp LinkedIn: www.linkedin.com/company/imagine-communications Twitter: www.twitter.com/Imagine_Comms YouTube: LinkedIn: www.youtube.com/c/Imaginecommunications Application FAQs
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