**Why Mayo Clinic** Mayo Clinic is top-ranked in more specialties than any other care provider according to U.S. News & World Report. As we work together to put the needs of the patient first, we are also dedicated to our employees, investing in competitive compensation and comprehensive benefit plans (https://jobs.mayoclinic.org/benefits/) – to take care of you and your family, now and in the future. And with continuing education and advancement opportunities at every turn, you can build a long, successful career with Mayo Clinic. **Benefits Highlights** + Medical: Multiple plan options. + Dental: Delta Dental or reimbursement account for flexible coverage. + Vision: Affordable plan with national network. + Pre-Tax Savings: HSA and FSAs for eligible expenses. + Retirement: Competitive retirement package to secure your future. **Responsibilities** The Senior Specialist, Paid Media supports the strategic marketing and communications goals of Mayo Clinic Platform (MCP) and Mayo Clinic International (MCI) by planning, managing and optimizing paid campaigns across various digital channels. This role involves developing and executing strategies to reach primarily B2B target audiences, analyzing campaign performance, and making data-driven decisions to improve results and maximize ROI. The ideal candidate will bring strategic thinking and deep expertise in integrated media strategy, performance marketing, and cross-functional collaboration to deliver measurable business outcomes at scale. They will drive the strategy, planning, deployment, and optimization of integrated media journeys that generate qualified demand and support long-term brand growth. This role requires deep expertise in paid social and search engine marketing, with a strong focus on navigating their evolving landscape. Familiarity with online video, native display, and related digital tactics is a plus. The Senior Specialist must have strong analytical capabilities, including the ability to interpret campaign data, extract insights, and apply optimizations that improve performance and efficiency. The role will be a part of a cross-functional team but will also manage external agencies. The role will also be responsible for managing and reporting out a budget. _Key Responsibilities (but not limited to):_ + Support the planning and activation of integrated paid media campaigns to promote international brand awareness, digital innovation, patient acquisition, and strategic partnerships. + Manage execution across platforms. This may involve managing an agency, as well as working directly within the media platforms. + Coordinate with media agencies and internal stakeholders on audience targeting, media mix, ad placements, and calendar alignment. + Monitor campaign performance using media dashboards and analytics platforms to assess KPIs such as reach, CTR, conversions, cost efficiency, and ROI. + Recommend and implement ongoing optimizations to creative, messaging, placements, and targeting to improve campaign effectiveness. + Support A/B testing and multivariate testing frameworks for creative and messaging performance insights. + Ensure paid media tactics align with earned and owned media strategies to create cohesive, omnichannel campaign experiences. + Contribute to brief development for creative assets and ensure brand compliance in all placements. + Track paid media budgets, reconcile media spend, and assist with forecasting and procurement processes. + Produce regular reports that detail campaign outcomes, media performance, and actionable insights for stakeholder review. **Qualifications** Requires a bachelor's degree in a related field plus 3 years of relevant work experience. Strong written and oral communication skills. Ability to communicate in a way that creates clarity, simplifies messages, and aligns with organizational strategy. Knowledge of channels for communication and the ability to build effective communication and engagement strategies. Must be a self-starter with the ability to independently identify opportunities, solutions and resolve challenges. Demonstrated ability to deliver impactful results. Requires an attitude that actively seeks out change, embraces critical questioning, innovation, service and continuous improvement. Must understand how to deal with and navigate ambiguity, and act without having the total picture. Adaptable or flexible. Demonstrated professionalism and ethics, with ability to earn credibility through integrity and transparency. Role models service excellence. Motivates others by being present, engaged, attentive, invites diverse perspectives, demonstrates and inspires a collaborative spirit. Must be able to work effectively in a consensus-style and collaborative environment that expects and promotes teamwork. Must possess the ability to inspire trust and confidence and maintain a high degree of professionalism and confidentiality. **Additional Qualifications (preferred):** + Broad based knowledge of marketing strategies. + Requires strong leadership, problem solving, critical thinking, active listening, quantitative skills, persuasive oral and written communication skills, project management, presentation skills, and interpersonal skills. + Proven execution ability, including digital marketing experience preferred. + Must be able to work effectively in a consensus-style and collaborative environment that expects and promotes teamwork. + Must be comfortable in a fast-paced and changing environment. + Must possess the ability to inspire trust and confidence, and maintain a high degree of professionalism and confidentiality. **Exemption Status** Exempt **Compensation Detail** $91,000 - $127,400 / year **Benefits Eligible** Yes **Schedule** Full Time **Hours/Pay Period** 80 **Schedule Details** M-F, business hours. This position may work remotely from any location within the U.S. **Weekend Schedule** As needed **International Assignment** No **Site Description** Just as our reputation has spread beyond our Minnesota roots, so have our locations. Today, our employees are located at our three major campuses in Phoenix/Scottsdale, Arizona, Jacksonville, Florida, Rochester, Minnesota, and at Mayo Clinic Health System campuses throughout Midwestern communities, and at our international locations. Each Mayo Clinic location is a special place where our employees thrive in both their work and personal lives. Learn more about what each unique Mayo Clinic campus has to offer, and where your best fit is. (https://jobs.mayoclinic.org/alllocations) **Equal Opportunity** All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, protected veteran status or disability status. Learn more about the "EOE is the Law" (https://www.eeoc.gov/poster) . Mayo Clinic participates in E-Verify (https://www.e-verify.gov/sites/default/files/everify/posters/EVerifyParticipationPoster.pdf) and may provide the Social Security Administration and, if necessary, the Department of Homeland Security with information from each new employee's Form I-9 to confirm work authorization. **Recruiter** Maggie Kramer **Equal opportunity** As an Affirmative Action and Equal Opportunity Employer Mayo Clinic is committed to creating an inclusive environment that values the diversity of its employees and does not discriminate against any employee or candidate. Women, minorities, veterans, people from the LGBTQ communities and people with disabilities are strongly encouraged to apply to join our teams. Reasonable accommodations to access job openings or to apply for a job are available.