Futures start here. Where first steps, new friendships, and confident learners are born. At KinderCare Learning Companies, the first and only early childhood education provider recognized with the Gallup Exceptional Workplace Award, we offer a variety of early education and child care options for families. Whether it’s KinderCare Learning Centers, Champions, or Crème de la Crème, we build confidence for kids, families, and the future we share. And we want you to join us in shaping it—in neighborhoods, at work, and in schools nationwide.

At KinderCare Learning Companies, you’ll use your skills and expertise to support the work (and fun) that happens in our sites and centers every day. From marketers and strategists to financial analysts and data engineers, and so much more, we’re all passionate about crafting a world where children, families, and organizations can thrive.  

We are seeking a Senior Marketing Cloud Analyst to serve as our primary platform owner and strategic advisor for Salesforce Marketing Cloud. This is a solo practitioner role requiring exceptional self-direction, technical depth, and consultative maturity. You will be the definitive voice on Marketing Cloud capabilities, limitations, and appropriate use cases—working at the intersection of Marketing, Product, and Engineering teams to ensure we're leveraging the right tool for the right job. 

The successful candidate will transform our current Marketing Cloud footprint (limited email Journeys) into a strategic communication engine while maintaining clear boundaries around when Salesforce native automation is the superior choice. This requires someone who can articulate technical realities with diplomacy, hold firm on platform best practices under stakeholder pressure, and serve as a trusted advisor rather than an order-taker. 

Platform Ownership & Strategy 

Serve as the single source of truth for Marketing Cloud capabilities, constraints, and roadmap at KinderCare 

Develop and maintain a clear decision framework for when Marketing Cloud is appropriate versus Salesforce native automation (Flow Builder, email templates, Process Automation) 

Own the Marketing Cloud architecture, including data model design, integration patterns with Sales Cloud/Service Cloud, and governance standards 

Proactively identify opportunities to expand Marketing Cloud utilization in alignment with business objectives (email optimization, SMS/MobileConnect expansion, journey sophistication) 

Technical Execution 

Design, build, test, and deploy email campaigns, automated journeys, and multi-channel communications using Journey Builder, Email Studio, Automation Studio, and Content Builder 

Develop and maintain data extensions, SQL queries, and segmentation logic to support targeted communications 

Implement personalization using AMPscript and dynamic content 

Manage Marketing Cloud Connect integration with Salesforce CRM, ensuring data synchronization integrity and troubleshooting sync issues 

Establish and maintain deliverability best practices (authentication, list hygiene, engagement scoring, suppression management) 

Plan and execute SMS/MobileConnect implementation when business requirements mature 

Consultative Partnership 

Serve as the "voice of the platform" when evaluating Product or Marketing requests—providing honest, evidence-based assessments of feasibility, level of effort, and architectural appropriateness 

Translate technical constraints into business language for non-technical stakeholders 

Proactively educate Marketing and Product teams on platform capabilities and limitations, reducing the frequency of requests for impossible or inadvisable implementations 

Document decision rationale and maintain a knowledge base of "why we do it this way" to ensure institutional memory 

Governance & Quality 

Establish and enforce naming conventions, folder structures, and documentation standards 

Develop testing protocols and QA processes to prevent send errors 

Monitor platform health metrics, deliverability KPIs, and journey performance 

Manage subscriber data quality, consent/compliance (CAN-SPAM, TCPA for SMS), and preference center functionality 

 5+ years hands-on experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Content Builder)  

Demonstrated proficiency in AMPscript for email personalization 

Strong SQL skills for data extension queries and segmentation 

Experience with Marketing Cloud Connect and understanding of synchronized data sources, triggered sends, and CRM integration patterns 

Working knowledge of Salesforce Sales Cloud/Service Cloud, particularly Flow Builder, Process Automation, and native email capabilities—you must understand both platforms to advise on tool selection 

Understanding of email deliverability fundamentals: authentication (SPF, DKIM, DMARC), sender reputation, list hygiene, and engagement metrics 

Demonstrated experience as a solo practitioner or primary platform owner—you've operated without a team to rely on and thrived 

Track record of stakeholder management in environments with competing priorities or challenging team dynamics 

Experience providing technical guidance to Product or Marketing teams, including the ability to decline or redirect requests that don't align with platform capabilities or best practices 

Background in B2C communications at scale, preferably in industries with high-touch customer journeys (education, healthcare, retail, hospitality) ​

Salesforce Marketing Cloud Email Specialist and Salesforce Marketing Cloud Administrator Certifications

 #LI-Remote

Our benefits meet you where you are. We’re here to help our employees navigate the integration of work and life:
- Know your whole family is supported with discounted child care benefits.

- Breathe easy with medical, dental, and vision benefits for your family (and pets, too!).
- Feel supported in your mental health and personal growth with employee assistance programs.
- Feel great and thrive with access to health and wellness programs, paid time off and discounts for work necessities, such as cell phones.
- … and much more.

We operate research-backed, accredited, and customizable programs in more than 2,000 sites and centers across 40 states and the District of Columbia. As we expand, we’re matching the needs of more and more families, dynamic work environments, and diverse communities from coast to coast. Because we believe every family deserves access to high-quality child care, no matter who they are or where they live. Every day, you’ll help bring this mission to life by building community and delivering exceptional experiences. And if you’re anything like us, you’ll come for the work, and stay for the people. 

KinderCare Learning Companies is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, military or veteran status, gender identity or expression, or any other basis protected by local, state, or federal law.