Job Summary

Manage research activities to provide accurate and timely market and competitor information for strategic and operational decisions.

Job Responsibilities

Provide market insights and recommendations to Abbott HK commercial team for long and short term decision making, specifically consumer segmentation, brand positioning, new product development, go-to-market strategy including TVC development and validation, pricing, shopper insights, in-store display optimization, brand KPI setting and monitoring etc.

Report market and industry dynamics to Global, regional and local team, including macro environment, demographics, consumer behavior pattern and preferences, in HK and China, that will have both long and short term business implications to businesses

Lead category market size and share forecasting (12- 24 months), with inputs from cross-functions

Spear-head both ad-hoc and planned consumer research planning, execution and results implementation, and make objective commercial recommendations and/or suggestions for HK Abbott commercial team

Support commercial team to optimize business potentials by executing research for making marketing claims

Work closely across Consumer Insight team in China and Cross Boarder, also with cross functions in HK Abbott (marketing/sales/CRM/Professional sales/finance)

Requirements: Education and Experience

Bachelor’s Degree in Consumer insight or Marketing research background preferred

Minimal 8 years working experience in Consumer market research, advertising, and/or marketing experience. Cross-functional experience preferred. Consumer Products Goods or Health Products experience desirable.

Energetic with strong communication skills with peers especially with senior leaders

Good people management skills especially with cross functional alignment

Analytical and attention to details

Good command in English, Mandarin and Cantonese

Proficiency in PC applications on Excel and PowerPoint