Who you are

You’re a storyteller, a strategist, and a team leader with a vision. You lead with heart, think with clarity, and write with purpose. You know how to shape brand narratives at scale—and you bring the energy, insight, and intuition to guide a regional team through big ideas and bigger impact.

Who we are

The Brand Creative team is responsible for delivering visual storytelling that brings the brand to life in a way that resonates with both new and existing guests. We ensure that lululemon shows up as globally consistent and regionally relevant whilst brand differentiated within a crowded competitor space. We fuel business success by connecting our guests to the heart of who we are — our purpose, our values, and our unique brand personality. We bring the performance of our products to life and drive brand love, awareness, and demand throughout EMEA.
 

About the role

As our Senior Manager, Copy – EMEA, you’ll lead the regional copywriting team, overseeing storytelling across all of lululemon’s campaigns, brand initiatives, and product moments. You’ll drive creative copywriting strategy, manage a team of copywriters, and ensure every message reflects who we are and what we stand for—locally relevant, globally aligned, brand differentiated and deeply human. You will be responsible for top tier brand campaigns (including OOH, Ambassador, in-store and experiential channels), plus oversight and direction of lower tier activity (including CRM and website). 
 

This role reports into the Senior Art Director, EMEA.

 

What you’ll do

Develop the copy strategy for EMEA campaigns, launches, and regional brand initiativesCollaborate closely with global partners to champion worldwide tone of voice consistencyLead and mentor writers, freelancers, and agency partners—delivering standout work that feels elevated, consistent, and brand differentiatedTranslate marketing and product strategies into clear, compelling storytellingPartner with Creative, Brand, Product, Digital, and Market teams across EMEA to ensure voice consistency and cultural relevance – even when copy is transcreatedGuide briefing and concepting processes from kick-off to executionUse insights and data to craft sharper, more resonant messagingOwn regional timelines, team resourcing, and creative workflowPresent ideas and strategies to cross-functional partners and senior stakeholders with confidence and clarityManage messaging consistency and direction for our Brand Partners across the EMEA Region 

 

What you bring

8+ years of copywriting or brand storytelling experience, with 3+ years in a leadership roleBA (Hons) in Communications, English, Journalism, or equivalent preferredExpertise in campaign, product, and multichannel storytelling for a premium brandProven success creating memorable campaigns with business impactStrong regional market understanding across EMEA and sensitivity to cultural nuanceStrategic thinker with the ability to connect creative ideas to brand goals and business impactExceptional writing, editing, and presentation skillsExperience in lifestyle, fashion, sport, or wellbeing a mustExperience co-creating with brand, talent and commercial partnersA love of trends, tech, fashion, and everything shaping today’s culture 

 

How you show up

Appreciates the value of exercise or movementYou lead with courage, creativity, and intentionYou collaborate with openness and guide with empathyYou’re as comfortable in a brainstorm as you are in a boardroomYou thrive in fast-paced environments and bring calm to complexity