**Job Description :** **Job Title:** Senior Manager - Shopper Marketing **About the Function:** Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future. Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture. **About the role:** We are seeking a data-driven and business-savvy Customer Marketing Analytics Sr. Manager to support the development and execution of our customer marketing strategy. This role will be instrumental in driving actionable insights, tracking performance, and enabling strategic decision-making to enhance activation effectiveness, optimize budgets, and stay ahead of market trends **Role Responsibilities:** Key Responsibilities: Performance Tracking & Reporting: + Monitor and report on plan vs. achievement for all customer marketing activations. + Lead measurement & evaluation (M&E) of key activations to assess ROI and effectiveness. + Develop and maintain performance scorecards for ongoing visibility to leadership. Market & Execution Insights: + Track and analyze 3rd party data sources (e.g., Nielsen/ Sixth Factor) to evaluate in-store execution and share insights with regional teams. + Partner with sales and regional marketing teams to identify opportunities for improving execution scores and in-market performance. Budget Management: + Manage budget allocation across activations and ensure efficient utilization of marketing spends Strategy & Experimentation: + Support strategy projects to test new activation models and derive learnings for scale-up. + Drive a culture of experimentation and continuous improvement in customer marketing initiatives. Internal Communication & Presentations: + Prepare and deliver management presentations highlighting key activation updates, insights, and strategic recommendations. Competitive Intelligence: + Conduct competition tracking to benchmark against category and channel trends. + Analyze competitor activations, pricing, and promotional strategies. Consumer & Customer Insights: + Work closely with the consumer planning team and generate actionable customer and consumer insights to ensure activation planning and strategic investments. **Experience / skills required:** Qualifications: + MBA with a specialization in Marketing, Strategy, or Business Analytics. + 5–6 years of relevant experience in customer marketing and commercial analytics + Solid understanding of marketing performance metrics and data-driven decision making. + Hands-on experience working with analytical tools (e.g., Excel, Power BI, Tableau) and syndicated data (e.g., Nielsen, Kantar). + Strong problem-solving skills with the ability to translate data into actionable insights. + Excellent communication and stakeholder management skills to collaborate across commercial, regional, and finance teams. + A keen understanding of the retail landscape and evolving consumer trends in India is a strong advantage. **Flexible Working Statement:** Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you’re supported from day one. **Diversity statement:** Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world. Feel inspired? Then this may be the opportunity for you. _If you require a reasonable adjustment, please ensure that you capture this information when you submit your application._ **Worker Type :** Regular **Primary Location:** RPC Gurgaon **Additional Locations :** **Job Posting Start Date :** 2025-09-25 With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. **DRINKiQ** What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)