Purpose & Overall Relevance for the Organization:

 

To support set up and implementation of category and channel specific strategies in Europe To develop and drive relationships for European commercial omnichannel    (sales teams , Sales development, etc.) To ensure profitable market share and net sales growth in respective channel while respecting the image of adidas through International initiatives

 

Key Responsibilities:

 

Functional

Support development and implementation of a Specialty strategy and Channel strategy Develop European Specialist account strategy per category and deliver consistent market execution Establish professional and personal relations to main stakeholders (account teams, Sales directors, etc.) Translate Global and Market/BU strategies into functional strategies for the sales team Identify new routes to market aligned to global BU category expansion Improve European NPS via driving qualitative business growth and enhancing consumer experience at FMOT (First Moment of Truth)/POS Collaborate close with respective Account teams Collaborate effectively with the product teams to ensure the most relevant products are available in line with segmentation guidelines for potential customer needs Drive new business opportunities

Controlling

To measure progress on own KPIs To report to all superiors

 

 

Key Relationships:

Global: Global Business Dev., Global IT, SS&D WHS, Global CtC Functions, Global Retail SS&E, Global BUs Markets: Sales Directors, Biz. Dev., Heads of BUs, CS, Marketing & Sales Development Europe, Europ. Account Directors, Europe IT, Europe Finance and Ops

 

 

Knowledge, Skills and Abilities:

Proven leadership and managerial skills Very Strong interpersonal skills (e.g. communication, negotiation) Proven methodological skills (e.g. Business planning, strategic development) Very good functional skills (e.g. Sales, Customer Service, Marketing Finance, IT) High degree of commercial and business acumen knowledge Experience in both market and above market organization is an added benefit Mental flexibility, initiative and determination Fluency in written and spoken English is essential. Skills and abilities in other languages are beneficial

 

 

Requisite Education and Experience / Minimum Qualifications:

Degree in business administration with focus on Sales/Marketing Business: min of 3-5 years Functional: min of 3-5 years in the sporting goods industry Cross functional experience ideally with marketing / sales / finance / operations Industry: sporting goods / retail / consumer goods