Purpose & Overall Relevance for the Organisation:

 

This role is to

 

Drive the "China for China" retail concept creation, leverage flagship stores and pilot initiatives across consumers experience (VM, ISC, service, digital) to deliver locally resonant, on-brand solutions that successfully adapt the global creative vision for the local market. Pioneer retail design concepts that forge deeper connections with Chinese consumers, setting world-class standards for the image of the adidas brand in GCA, enable GCA to successfully implement the global vision at every consumer touchpoint. Inspire a winning culture and drive operational excellence through Retail design experience team, and collaboration with the HQ teams and other markets Interact the Global development & landing of Global new concepts and the optimization of all consumer touchpoints to elevate consumer impact in GCA. Promote instore experience as a profit center contributor.

Key Responsibilities:

 

Drive the “China for China” concept design creation in VM, ISC, service, digital experience. Develop “China for China” concept playbook and tools for GCA to implement the concepts, especially in Customer journey, zone plan, VM configuration, brand moment, and long-term ICS props.  Elevate store attraction and the in-store experience through artistic installations and sophisticated brand expressions. This strategy is designed to boost satisfaction among both customers and local partners. Conceive and innovate service experiences that set market trends, thereby enhancing brand loyalty and awareness. Become the Market communication counterpart for the Global HQ VM/ISC team Leverage insights into China's retail market trends and consumer behavior to localize and execute the global concept strategy in the GCA market. Validate global deliverables on current and future key store concepts, VM/ISC and Consumer Experience elements are in line with China input Drive strong partnership with local execution team ensuring brand look and feel lands correctly in key stores across China. Interact VM/ISC execution across channels and formats according to concept guidelines Drive the design review & approval process cross key stakeholders for flagship stores/ new concept pilots, as well as manage the approval process with Senior Leadership Team if required Continue to optimize & develop a stronger creative design vendor pool with NTP, ensuring high quality of delivery to the China market. Establish and maintain process driven and solution-oriented communication with key stake holders. Takes ownership for Talent Management processes to grow, develop himself/herself and closely touch base with line manager to retain talents. Promote a high-performance culture by aligning clear expectations and individual goals with line manager Translate the company goals into specific actions and business plans. Self-control and take care of self-performance and results Additional projects as agreed

 

Key Responsibilities:

 

Be responsible on design execution cost review and managing cost efficiency for Flagship/ pilot stores of GCA Promote a high-performance culture by aligning clear expectations and individual goals with line manager

 

Key Relationships:

 

China Visual Merchandising China Retail Marketing China Store Design & Construction Global Retail Concept teams China Brand Communication China Business Units China Retail Operation China Retail Expansion China Procurement China Finance HK & TW counterpart

 

Key Relationships outside adidas:

Government Authorities Landlords Agencies Vendors, Supplies

 

Knowledge, Skills and Abilities:

Proven track record in new store environment / concept creation and development. Deep knowledge in customer experience, in-store communication, retail visual merchandising, combing theoretical with practical experience. Ability to deeply interpret brand positioning, core values, and target audiences, and translate abstract brand narrative into physical space design and immersive experiences. Strong organisation skills and flexibility. Specialist in technical skills. Proven track record in project management. English fluent: verbal, written & spoken. Another European language is an advantage. IT: Advanced in Adobe and Microsoft Office, Sketchup is an advantage.

 

Requisite Education and Experience / Minimum Qualifications:

 

Design or Marketing Degree. 6-10 years’ experience in customer experience, marketing creation or retail visual merchandising including fashion retailing. 2+ years working with Global markets or 1+ years working in a top tier adidas market. 2+ year’s management experience.