Senior Manager Originals Statement & Y-3, GCA
Area: GREATER CHINA
Department: GCA BRAND ADIDAS
Direct Reporting Line: Director Originals Statement GCA
Indirect/Secondary Reporting Line: -
Location: Shanghai
GSMS Grade: M3
Number of Personnel Managed: -
Cost Center/Budget and/or Revenue Responsibility: -
Purpose & Overall Relevance for the Organization:
Drive the success of STATEMENT and Y-3 across GCA within guidelines set by Global BUs Plan and deliver the most efficient and productive assortment for Y-3 to represent a strong brand image and consistency of the range across both Own Retail stores and eCom across GCA Land global STATEMENT/ Y-3 to create BRAND HEAT and achieve FINANCIAL TARGET Drive key Retail KPIs (Comp growth, ATV, UPT, Conversion and In-season sell through, etc.) with the right Merchandise Play a critical role to drive brand direction, business growth in DTC (Brick & Mortar and eCom)
Key Responsibilities:
Planning
Responsible for the business success of STATEMENT/ Y-3 incl. setting forecasts, pricing, range size, Hard Launch Dates (HLDs), delivery and Sell-through (ST) Partner with GCA OMNI buying team to plan STATEMENT/ Y-3 OTB and buy strategy for GCA Analyze historical sell-through data to plan and react to deliver the best assortment for marketplace Define channels/store segmentation for globally allocated products and manage conversations with cross-functional stakeholders (Channels, Franchise, Sales, eCom and Marketing related functions) to ensure products land in the most optimized and premium manner
Management
Perform Category analysis including sell-through, forecasting, range building/adoption, brand partner selection, GCA pricing proposal, monthly flow, ARP, etc Coordinate with GCA OMNI buying team to identify assortment needs per season, and translate these needs into efficient buying plans Consolidate ST performance data and qualitative soundbites within GCA on all launches to communicate to Global BU for tracking and influence future product planning Ensure that buy and merchandising schedule can well reflect the strategies of the company, rationalizing the assortment plan with extended team specifically Senior Leadership, BU leads, Retail and eCom Monitor sell-through during the season and provide solutions for in-season product management Deliver reports to Global regularly or upon request GCA Y-3 interface between Global BU, GCA x-functions, and country cluster (business opportunities, commercial input process, review performance results, market trends/insights, category plans, etc.) Define range for GCA sample ordering Support line manager in communications between Global BU, GCA cross-functions, and channels Leverage Go-To-Market Trend analysis to set price bands (standard margin based on average price) Monitor systems and file management: SAP, adirace, HUBLITE, RMA Master Range File Contribute to the development of business mid to long term division plan in alignment with global vision Actively participate in departmental level trainings and development initiatives and activities
Creation
Collaborate with local creation teams (CCS) to develop new brand partnership collections across all product types. Exercise Merchandising/Business acumen to ensure locally created collections are profitable and meet business expectations. (Net Sales/Margin) Obsess creation calendar to secure on time product delivery
KPI’s:
Category Net Sales, Net Margin contribution across GCA Sell-out Forecast & data accuracy NPS Market share Achievement of key SBP initiatives
Key Relationships:
GCA OMNI Buying GCA Brand Marketing GCA Retail Marketing GCA Demand Planning/Finance GCA PP&O GCA PMO Global BU
Knowledge, Skills and Abilities:
Ability to implement strategy, balancing hype and business Strong presentation, communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization Distinct track record of success and high-level Buying/Category Management knowledge Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and supporting functions (finance/SCM), as well as different organizational levels (Global, Market, etc.) Strong industry knowledge, across divisions — footwear, apparel and accessories Expert understanding of GCA market’s consumers, accounts, economic environment and commercial needs Strong data analysis skills & ability to translate/articulate data results into clear business actions Strong team player with high level of integrity & attention to detail Self-motivated, Results Oriented Mindset and highly organized
Requisite Education and Experience / Minimum Qualifications:
7-10 years of experience in Buying/Category Management/Product required. Regional experience preferred. Proven experience with at least 3 years at senior level with major Apparel/Fashion/Footwear related companies Familiar with both Retail and eCom business needs, with strong business acumen Fashion, Luxury, Sneaker & Sporting Goods industry experience required Passionate about product. Product creation experience preferred University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing, MBA preferred Fluent in English and Mandarin (written and spoken) Has lived and worked in different cultures or has substantial experience working in regional teams Strong Computer Skills including Outlook, Word, Excel (Pivot), PowerPoint, etc. Passion for sports and belief that through sports we have the power to change lives Willingness to travel up to 15-20% of time