At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
How will you make an impact in this role?
As Senior Manager Member Growth & Engagement, you play a key role in driving organic growth for American Express in Germany. Within the International Card Services (ICS) you own and steer a sound customer contact strategy across ICS — with a clear mandate: deliver sustainable, organic growth by unlocking the full potential of our cardmember. You ensure that every customer interaction is relevant, data-driven and compliant — strengthening revenue, deepening loyalty and enabling a frictionless, digitally focused customer experience across Consumer, SME and Commercial segments.
Acting as the integrator across teams, you ensure priorities are aligned, communications are synchronized and marketing efforts efficiently prioritized across different teams as acquisition, early engagement & retention and product management. You know how to drive efficiencies and leveraging marketing tools and KPIs to improve marketing ROIs.
Your Impact:
Customer Contact Strategy & Experience
Own and drive the ICS-wide customer contact strategy across all segments
Orchestrate and prioritize cross-team communications to ensure relevant, revenue-focused and compliant interactions
Organic Growth
Deliver organic growth by increasing spend, revenue and portfolio performance from our existing customer base
Maximize share of wallet and long-term customer value at sustainable margins
Data-Driven Performance Marketing
Define and steer KPIs and ROI targets to optimize marketing effectiveness and investment allocation
Drive measurable impact through analytics, testing, automation and personalization
Digitization & Automation
Scale lifecycle programs through CRM and marketing automation capabilities
Enable frictionless, digitally focused customer journeys with high operational efficiency
Cross-Functional and People Leadership
Align Marketing, Product and Merchant stakeholders around clear commercial priorities and ensure disciplined execution across ICS
Lead and develop a high-performing team, fostering ownership, accountability and customer-centric growth
Regulatory Compliance & Governance
Ensure all lifecycle and contact strategies adhere to regulatory, legal and brand standards
Embed compliance-by-design principles into planning, prioritization and execution processes
Minimum Qualifications:
7+ years of experience in Customer Marketing, CRM, Digital Marketing, Lifecycle Marketing and/or Customer Experience
University degree, preferably in Marketing, Business or a related field
Ideally strong understanding of the card business and passion for serving and understanding customers
Incredibly creative marketing, communication and presentation skills
Highly analytical mindset with the ability to translate data into actionable business strategies
Excellent stakeholder management skills in cross-functional and international environments
Demonstrated ability in leading and developing high-performing teams
Fluent verbal and written communication skills in English and German
Employment eligibility to work with American Express in Germany is required as the company will not pursue visa sponsorship for these positions.
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
Competitive base salaryBonus incentivesSupport for financial well-being and retirementFlexible working model with hybrid, onsite or virtual arrangements depending on role and business needHealthy Living activities, including insightful health and workout webinars and medical screeningHealthy Living activities or relaxation programs with showers on siteSubsidized company fitness membership with "Family Plus 1" at Egym WellpassIntegrative and helpful benefits for parents, including first-aid rooms for privacy while breastfeeding, emergency childcare services, and childcare subsidiesOccupational health consultation for workplace health adviceFree and confidential counseling support through our Healthy Minds programCareer development and training opportunities
Amex Flex offers our colleagues flexibility to develop personally and professionally while ensuring that the special benefits of our unique personal culture are preserved. In Germany, we have concluded an agreement with the works council with specific directives on Amex Flex. Depending on role and business needs, colleagues work either on site, in a hybrid model or completely virtually.
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.